Success Stories

Real results from our clients across campaigns, PACs, caucuses, and advocacy organizations.

All Success Stories

Every partnership tells a different story.

Carolina ForwardCarolina Forward
Case Study

A trusted read on North Carolina, year after year.

How Change Research became Carolina Forward's primary polling partner and one of the most cited sources in North Carolina politics.

3+ years primary polling partnerRead story
Lauren UnderwoodLauren Underwood
Case Study

Outran the top of the ticket.

How Change Research helped Rep. Lauren Underwood navigate an unprecedented cycle and outperform Joe Biden's vote share in her district.

50.6% Underwood vote shareRead story
NDRCNDRC
Case Study

197 polls, at an affordable rate.

How Change Research became the NDRC's polling partner for redistricting fights across the country — running large concurrent waves in state legislative districts nationwide.

197 polls across 2020 & 2022Read story
Chart showing prediction accuracy in the Connecticut governor raceConnecticut governor race
Case Study

Finding Video Ads to Move Voters

How Change Research helped Ned Lamont win the Connecticut governorship in a race that kept tightening to Election Day.

0.5 pts prediction accuracyRead story
NM HDCCNM HDCC
Case Study

Held the line.

How Change Research helped the New Mexico House Democratic Campaign Committee defend its majority across nearly a decade of hard-to-poll districts.

3.6 pts average absolute error across NM pollsRead story
Ohio House Democratic CaucusOhio House Democratic Caucus
Case Study

Gained seats against the headwinds.

How Change Research helped the Ohio House Democratic Caucus pick up seats in a year when the odds were stacked against Democrats.

9 most competitive seats trackedRead story
Progress IowaProgress Iowa
Case Study

Proof, in the wild

How Change Research measured whether pro-Biden digital ads actually moved voters in the field, using a matched control district instead of a message-testing survey alone.

+8 pts favorability gap vs. matched no-ad districtRead story
Chart of Mississippi voter attitudes toward Medicaid expansionMedicaid expansion research
Case Study

From voter voices to a statewide strategy.

How Change Research helped the American Heart Association build a data-driven case for Medicaid expansion in Mississippi.

66% support for Medicaid expansionRead story
WinVirginia logoWinVirginia
Case Study

Nine districts, five days, within 2.5 points.

How Change Research polled nine tough Virginia districts in under a week — and came within 2.5 points of the result.

2.5 pts accuracy vs. final voteRead story
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