Phase 1Discovery & Design
You know your race, we know research.
We design a survey around your questions, goals, and ideas and share an editable draft for your input.
Win your race with research that keeps pace.
We partner with campaigns at every stage — from announcement through Election Day — delivering the data and insights you need to understand voter sentiment, sharpen your message, and stay ahead.
4,000+Polls conducted
3.3ptFinal margin, on avg
3–5 daysAvg turnaround
50States polled (+ DC and PR)
The Strategy Your Campaign Deserves
Reach the right people, with the right message.
Get data that keeps pace with your race
Track shifts in real time so you can make decisions that reflect where voters are today. We field polls quickly, interpret them clearly, and deliver actionable roadmaps on how to win.
Test before you spend
Find out how your voters respond before you buy ads. Use creative testing to back only the most effective TV, digital, mail, and radio ads.
Get a sharper read on your voters
Get the data, context, and evidence-based guidance you need to understand what moves voters and how that informs your strategy.
Level the playing field
Gain a strategic edge: accurate polling, fast turnaround, and the kind of guidance that flips seats and helps underdogs win.
Campaign Results
Campaigns strengthened by data
Connecticut governor race
Finding Video Ads to Move Voters
How Change Research helped Ned Lamont win the Connecticut governorship in a race that kept tightening to Election Day.
0.5 pts prediction accuracy
Lauren Underwood
Outran the top of the ticket.
How Change Research helped Rep. Lauren Underwood navigate an unprecedented cycle and outperform Joe Biden's vote share in her district.
50.6% Underwood vote shareFlexible by design
Tailored to your campaign
Whether you need a single poll or an ongoing partnership, every engagement is shaped around your needs. Tap the services and tools that fit your goals and timeline.
Pulse
Spark Polls
Get accessible, fast-turn polling without sacrificing quality and make decisions with confidence.
Explore Spark PollsValidateCreative Testing
Find out which ads, messages, and mailers resonate with voters so your time and money go the farthest.
Explore Creative TestingListenVoices Qualitative
Hear voters in their own words to uncover the why behind the data with powerful qualitative research.
Explore VoicesPartnerCustom Research
Use research to track sentiment, sharpen messages, guide strategy, and win.
Explore Custom ResearchTargetMagnify AI
Find the voters who matter most using award-winning targeting models that give every campaign the precision once reserved for only the largest.
Explore Magnify AI TargetingReady to get started? Let's talk strategy
How We Work with Campaigns
From first call to Election Day
Each race calls for its own plan. Here's how a polling cycle unfolds, and why you don't need to be a polling expert to work with us.
Phase 2Field
Once you give us the green light, we field within hours.
We handle sampling, weighting, quality checks, and real-time adjustments to ensure a representative sample.
Phase 3Insights & Briefing
Results land in your Portal soon after your poll is complete: toplines, crosstabs, and any accompanying analysis.
Your Change Research pollster will brief you on what the data means for your strategy.
Phase 4Track & Adjust
One poll is a snapshot.
Our technology makes it practical to poll multiple times, stretching budgets that traditional methods would exhaust after a single survey, so your strategy always stays one step ahead.
Let's get started
Let's talk about your campaign
Tell us about your district, timeline, and goals. We'll recommend the right research approach for your campaign.