Your questions. Our poll. National data in days.

Not every research question needs a full survey. Omnibus Polls let you add your questions to our Compass Poll, Change Research's nationally representative monthly survey of 1,500 registered voters, and get results back as soon as fielding closes. Test a message, track favorability, or get a quick read on an issue without commissioning a poll of your own.

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The Problem

Not every question needs its own poll.

A full custom poll is the right tool for complex strategic questions. But when you just want a read on an issue, a message, or favorability, a full standalone survey can be more than you need. Omnibus Polls let you add questions to a shared national survey, so you can get the data without the overhead of a custom project.
How it works

Three steps from questions to results.

1

Submit your questions

Tell us what you want to know. We review every submission to make sure questions meet our methodology standards and deliver the most accurate insights.

2

We field nationally

Your questions are included in the next Compass Poll, a nationally representative survey of at least 1,500 registered voters, fielded monthly using Dynamic Online Sampling.

3

Results land in the Data Portal

As soon as fielding closes and the weighting is complete, your crosstabs are delivered through the Change Research Data Portal, ready to act on.

Use Cases

What you can accomplish with Omnibus Polls

Message testing

Get quick national data on whether a message is landing before you build a full survey or media program around it.

Issue tracking

Add a question or two to our regular monthly poll to monitor how opinion on your issue is moving, without commissioning a full survey each time.

Favorability checks

Know where a candidate or public figure stands nationally before investing in deeper research.

Fill gaps in your research program

Add national context to district-level polling or test a question that builds on your last custom survey.

Simple, transparent pricing

Pay only for what you need

Compass Insider

Subscribers

  • $1,500 first question
  • $1,000 additional questions
Standard pricing

Non-Subscribers

  • $2,000 first question
  • $1,500 additional questions

Matrix questions and other complex formats may count as multiple questions for pricing purposes.

Get access
Integrated with the Data Portal

All your results in one place

Omnibus results are delivered through the Change Research Data Portal as soon as the Compass Poll closes. Your crosstabs are available alongside any other research you have on file. Data Portal subscribers also get access to Compass Poll results.
Discover the Portal
Toplines, crosstabs, and data, all in one place.Toplines, crosstabs, and data, all in one place.
By the numbers

The data behind monthly answers

1,500+

Registered voters per poll

Monthly

Compass Poll cadence

$1,500

Starting price

Frequently Asked Questions

Omnibus Polls

What's the difference between Omnibus Polls and a custom poll?

A custom poll is built entirely around your strategic needs, including your questions, sample, and geography. When you only need answers to one — or a handful — of questions, Omnibus Polls let you add them to a shared national survey for a fast and efficient read.

How often does the Compass Poll field?

The Compass Poll fields monthly. Submit your questions early to make the next wave — if a poll reaches capacity, questions are carried to the following month. We’ll let you know your expected fielding date when you submit.

Will my questions be edited before fielding?

We’ll iterate on your questions to ensure they meet our methodology standards for the most accurate results. Any changes are made to strengthen your data, and you’ll always review and approve the final wording before your questions go into the field.

What happens if I submit my questions too late for the next Compass Poll?

Questions submitted too close to fielding may be moved to the next available Compass Poll. Because the Compass Poll fields monthly, submit early to improve your chances of making the next survey. If capacity fills up, your questions may roll to a subsequent poll.

Can you help me write my questions?

Yes. We review every submission and will suggest wording improvements if needed to ensure your questions meet our methodology standards. Any changes are made to strengthen your data, and you’ll always review and approve the final wording before your questions go into the field.

What deliverables do I receive?

As soon as the Compass Poll is fielded and weighted, you’ll receive crosstabs in spreadsheet form, accessible in the Change Research Data Portal.

Let's get started

Add your questions to the next Compass Poll

Tell us what you want to know. We'll confirm the next available fielding date and get your questions into the queue.