Spark Polls
- Understand the state of the race before committing resources
- Test the messages that will move voters in your district
- Results in days
Back every investment decision with real data.
Whether you're sizing up a single race or managing a full portfolio, we give you the data to invest with confidence.
3.3ptFinal margin, on avg
3–5 daysAvg turnaround
50States polled (+ DC and PR)
Research Benefits
Put every dollar where it will do the most.
Know which races are worth it.
Not every competitive-looking race is actually in play. Our research tells you where your resources can make a real difference.
Find the message that works in tough territory.
In districts that lean against you, message testing tells you what will move voters, before you commit resources.
Move fast when the map shifts.
We can field across multiple districts in days. When the facts on the ground change, your strategy can too.
PAC Results
The data behind smarter decisions
NDRC
197 polls, at an affordable rate.
How Change Research became the NDRC's polling partner for redistricting fights across the country — running large concurrent waves in state legislative districts nationwide.
197 polls across 2020 & 2022
WinVirginia
Nine districts, five days, within 2.5 points.
How Change Research polled nine tough Virginia districts in under a week — and came within 2.5 points of the result.
2.5 pts accuracy vs. final voteTwo Ways for PACs to Win
From scaled tracking polls to full-service research
Full-Service Partner
- Comprehensive strategic research for your entire program
- Statewide and battleground polls
- Message and creative testing
- Qualitative research
- Custom targeting audiences
- Delivery of actionable insights to maximize every vote
- Scaled tracking polls
How we work with political committees
From first call to Election Night
1Discovery & Design
Walk us through your goals and the decisions on your desk. Whether you're focused on a single race or managing a full portfolio, we build a research program that gives you what you need to act.
2Field
Once you give us the green light, we field within hours. We handle sampling, weighting, quality checks, and real-time adjustments to ensure representative samples.
3Insights & Briefing
Results land in your Portal soon after your poll fields: toplines, crosstabs, and additional analysis. Your Change Research pollster will brief you on what the data means for your strategy and where to put your resources.
4Allocation
Cross-race analysis tells you where to invest, where to hold, and where the map is moving. Your resource allocation strategy follows current data, not last month's assumptions.
Services and tools for political committees
Everything you need to make smarter decisions
Deep dive into public opinion
Custom Polls
Full-service survey research helps political committees understand district-specific strategic questions and timelines.
Learn moreMove at the speed of your mapSpark Polls
Fast-turn polling helps political committees track movement across districts and make allocation decisions while there's still time to act.
Learn moreAll your research in one placeData Portal
Use one dashboard for the full portfolio. Compare districts, track trends, and share findings across the team.
Learn moreWe provide research beyond politics through Embold Research .
New Mexico is a very tough place to poll, and down-ballot races are close to impossible. Change Research finds a way, and they've proven remarkably accurate. We've never found anyone who compares.
Leanne Leith
Political Director, New Mexico House Democratic Campaign Committee
Let's get started
Talk to our team.
Tell us about your races, your priorities, and your timeline. We'll recommend the right research program for your organization.