Polls tell you what people think. Voices tells you why, in their own words. Using SMS conversations and video calls, Voices reaches people through channels they use every day to create thoughtful, in-depth conversations that surface deeper insight. The result is an unvarnished view of public opinion.
Share your research topic and the audience you want to reach, whether by geography, demographic, voter type, or anything else. We turn that input into a discussion guide built around your goals. We use Dynamic Online Sampling to recruit a new set of respondents specifically for your research.
Voices Chats create casual, nimble conversations over text message that surface candid, unfiltered responses. Voices In-Depth Interviews (IDIs) bring the traditional qualitative interview into a modern video format, allowing respondents to fully express themselves. You can use Chats and IDIs together, standalone, or in combination with other offerings to get a 360-degree view of your topic.
We analyze responses for themes, language, and emotional signals, then deliver qualitative depth through the Data Portal alongside any quantitative polling. You can return to the same participants over multiple waves to track opinions and test new ideas.
Voices helps you answer the big strategic questions, like whether concern about an issue will remain strong over time, where attention will shift, and how different types of people are responding. It gives you a clearer read on your audience before you decide what to do next.
1-on-1 text and video conversations let participants share views on race, reproductive rights, criminal justice, and other sensitive issues without the social pressure of a group setting. That leads to more candid responses than you'd get in a group setting.
Pair with quantitative polling for a complete picture. Run Voices before a poll to develop hypotheses and sharpen your questions. Run it after to understand why the numbers are the way they are. Either way, qualitative and quantitative research together give you the full story.
Voices helps you reach groups that are often harder to hear from, from low-propensity rural voters to LGBTQ+ elders. SMS and video make it possible to connect with communities that don't show up in panels or focus group facilities, giving you a more complete view of the people your work is meant to serve.
How Change Research helped the American Heart Association build a data-driven case for Medicaid expansion in Mississippi.
66% support for Medicaid expansion
How Change Research helped the New Mexico House Democratic Campaign Committee defend its majority across nearly a decade of hard-to-poll districts.
3.6 pts average absolute error across NM polls
Tell us about your research question and your audience. We'll recommend the right Voices format.