Reed Award · Most Innovative Product (2024)Pollie Award · Best Use of Data Analytics & Machine Learning (2024)

Stop guessing. Start targeting.

With precision previously reserved for the largest campaigns and organizations, our award-winning targeting models are built using our dataset of 300M+ survey responses to find exactly who you need to reach: persuadable voters, low-propensity supporters, those moveable on key issues, or whoever else you need to reach to achieve your goals.

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The Problem

Reach the right people (don't waste time on the wrong ones).

Traditional targeting relies on voter file demographics and past vote history — blunt instruments that miss some of the best targets and waste resources on people who will never be persuaded. Targeting models help campaigns and advocacy organizations identify the exact individual voters to reach. Magnify AI builds on the latest AI technology to deliver custom or off-the-shelf models built around your strategy. Magnify's offerings are more nuanced and comprehensive than simpler traditional models.
How Magnify AI Targeting Works

Three steps to smarter targeting.

1

We analyze the data

300M+ survey responses power AI models that identify patterns in voter attitudes, behavior, and demographics.

2

AI builds your model

Custom or off-the-shelf models score every voter in your universe on the dimensions that matter to your campaign. Custom models can translate findings from your Change Research poll into accurate target audiences with as few as 500 respondents.

3

You target with precision

Use your targeting audiences to optimize your outreach across digital ads, mailers, and field programs to get the biggest bang for your buck.

Use Cases

What you can accomplish with Magnify AI Targeting

For campaigns & political committees

Find persuadable voters

Find the voters who haven't made up their minds, and reach them before your opponent does.

For campaigns & political committees

Drive voter turnout

Identify your strongest supporters and prioritize turnout operations where they'll have the most impact.

For all clients

Target the right people with the right message

Pinpoint the messages that are likely to resonate so you can tailor your paid media to specific voters.

For advocacy organizations

Find voters who'll take action

Identify people who are especially motivated on your issue, including those who will take real action, such as attending a town hall or contacting their lawmaker.

Featured off-the-shelf Models

Start targeting today.

Sophisticated targeting models, ready to use without custom work. More nuanced and up-to-date than the models typically available in platforms like VAN.
Vote Model

Presidential Vote Choice

Predicts individual-level vote choice.

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Approval Model

Trump Approval

Identifies approval across the spectrum.

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Ideology Model

Self-Identified Ideology

Identifies where people place themselves on the ideological spectrum.

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Issue Model

Energy Development Support

Identifies supporters of wind, solar, and other energy projects.

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Issue Model

Data Center Support

Identifies who supports, opposes, and is unsure on data center development.

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Issue Model

Abortion Opinion

Identifies voters across the spectrum of reproductive rights positions beyond a simple support/oppose.

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Looking for something specific? Request our full model list or ask about custom models, built from surveys of as few as 500 respondents.

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The model let me turn the insights from the poll into actionable data for our field program. The modeling helped effectively target voters who were otherwise left out of our data. That was really exciting and I hadn't had that opportunity before.
Claire Feinberg
Claire Feinberg
Organizing Director, Franken for Iowa
By the numbers

The intelligence behind faster insights.

Accessible

Available with polls of 500+ respondents

Local

Built at the district level

70–80%

Program lift

Frequently Asked Questions

Magnify AI Targeting

What data powers Magnify AI Targeting models?

Magnify AI is powered by our database of 300M+ survey responses collected through Change Research’s Dynamic Online Sampling methodology. Models trained on this data identify patterns in voter attitudes, behavior, and demographics, identifying the exact individual people to reach.

What's the difference between off-the-shelf and custom models?

Off-the-shelf models are pre-trained, don’t require a new poll, and are available immediately. Custom models are built from your Change Research poll, with as few as 500 respondents.

How do I activate targeting models in my programs?

Magnify AI Targeting produces targeting scores that can be easily ingested into tools like VAN, Phoenix, digital ad platforms, and other systems.

Are these models only for large campaigns?

Not anymore. Custom targeting models were historically only accessible to the largest campaigns and organizations. Magnify AI Targeting makes the same precision available to a state legislative candidate as to a presidential campaign.

Let's get started

Target with precision

Whether you need an off-the-shelf model or a custom targeting solution, we'll help you reach the right people.

Get the model you need to winBuild a custom model