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Midterm Vibe Check: Teen Vogue & Change Research Poll of Gen Z & Millennial Voters
For voters under the age of 35, the vibes in the country are undoubtedly off. This is according to the first Teen Vogue Midterm Vibe Check survey of 1,194 registered voters under 35, conducted by Change Research from May 6-10, 2022. The historic performance of voters...
Analysis: Virginia & New Jersey Election Results
So much political commentary tries to make simple things look complicated to explain past events and predict the future. After an election, we come up with explanations of why events happened - Critical Race Theory! Respect Parents! - backed up with little to no data...
Significant Declines in Donald Trump’s Popularity Among His Own Voters
Donald Trump has seen a steady and precipitous decline in his popularity among his own voters since the spring of 2021, according to more than 44,000 interviews conducted by Change Research. In May of 2021, 63% of those who voted for Trump in 2020 rated him 10 out of...
The record speaks for itself
More than just numbers, Change Research gives you insight using patent-pending polling methodology.



The only pollster showing Andrew Gillum leading in the Florida Democratic gubernatorial primary
The only pollster showing Lori Lightfoot ahead in the Chicago mayoral primary
More accurate than the New York Times in 2018 common polls
The only pollster showing Andrew Gillum leading in the Florida Democratic gubernatorial primary
The only pollster showing Lori Lightfoot ahead in the Chicago mayoral primary
More accurate than the New York Times in 2018 common polls
Why Change Research?
Voters have changed. It’s time polling strategy did too.

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Candidate Feature
Lauren Underwood, U.S. Rep in IL-14
Lauren Underwood was a registered nurse and career public servant at the Department of Health and Human Services until she pulled off an upset against a 4-term Congressman. Change Research polling helped her campaign:
- Identify issues that mattered most to undecided voters and the counties with the greatest number of undecided voters
- Quickly concentrate efforts in the final weeks of the campaign
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Change Research works with forward-thinking organizations nationwide.




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