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“Change Research has been and remains an essential part of my campaign. They provide both accuracy and strategic advice, and surpass expectations again and again.”
– Rep. Lauren Underwood (IL-14)
“Change Research has given the NDRC an opportunity to poll large of waves of concurrent polls in a wide variety of state legislative districts throughout the country, at an affordable rate.”
– Claire Low, Targeting and Analytics Director, NDRC
“Change Research stands out as a pollster with a willingness to innovate. We have gone back to them again and again.”
– swel.us, Eli Il-Yong Lee and Sandra Wechsler
“Having surveyed tens of thousands of Latinos in key states with growing Latino populations, down to specific counties, Change Research is our best partner to understand national trends and how they apply to this cohort of voters.”
– Maria Teresa Kumar, President and CEO of VotoLatino
“Change Research successfully predicted victory within 0.5 percentage points. Change allowed us the ability to actually show voters the videos and get their real-time feedback. In addition to the poll being increasingly time & cost efficient, the ability to test TV ads was critical.”
– Emily Lamont, Senior Advisor, Ned for CT
On Being American in 2023
How does it feel being an American today? We posed this open-ended question to nearly 3,000 survey respondents March through May 2023, including 422 U.S. service members, past and present. A qualitative analysis of survey respondents’ answers offers insight into the...
National Omnibus Poll
Change Research fielded a national omnibus poll of 1208 voters, including 404 likely 2024 presidential Republican primary voters, from April 28th-May 2nd, 2023. The results are highlighted below.2024 Presidential Primary Donald Trump has opened up significant leads...
Education White Paper
American public education has faced several unique challenges in recent years, from dealing with the COVID-19 pandemic to politically motivated debates about the way history is taught and the role of parents in the classroom. To understand how this debate is playing...
The record speaks for itself
Change Research gives you data and insights with our unique methodology.
The only pollster showing Mike Franken leading the Iowa Democratic senatorial primary
The most accurate polling of the San Francisco District Attorney recall
In 2020, we conducted 27 polls for U.S. Senate races. Our average error in these polls was 5.7, while the average error of over 500 Senate polls aggregated by FiveThirtyEight was 6.1.
Uniquely accurate in down-ballot races
Why Change Research?
Voters have changed. It’s time polling strategy did too.
to keep insights relevant
Find voters where they are – on their devices
A fraction of the cost of typical polling solutions
Digestible and clarifying
action oriented reports
Spend less time sifting data, more time winning
Lauren Underwood, U.S. Rep in IL-14
Lauren Underwood was a registered nurse and career public servant at the Department of Health and Human Services until she pulled off an upset against a 4-term Congressman. Change Research polling helped her campaign:
- Identify issues that mattered most to undecided voters and the counties with the greatest number of undecided voters
- Quickly concentrate efforts in the final weeks of the campaign
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Change Research works with forward-thinking organizations nationwide.
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