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“Change Research has been and remains an essential part of my campaign. They provide both accuracy and strategic advice, and surpass expectations again and again.”

– Rep. Lauren Underwood (IL-14)

“Change Research has given the NDRC an opportunity to poll large of waves of concurrent polls in a wide variety of state legislative districts throughout the country, at an affordable rate.”

– Claire Low, Targeting and Analytics Director, NDRC

“Change Research stands out as a pollster with a willingness to innovate. We have gone back to them again and again.”

– swel.us, Eli Il-Yong Lee and Sandra Wechsler

“Having surveyed tens of thousands of Latinos in key states with growing Latino populations, down to specific counties, Change Research is our best partner to understand national trends and how they apply to this cohort of voters.”

– Maria Teresa Kumar, President and CEO of VotoLatino

“Change Research successfully predicted victory within 0.5 percentage points. Change allowed us the ability to actually show voters the videos and get their real-time feedback. In addition to the poll being increasingly time & cost efficient, the ability to test TV ads was critical.”

– Emily Lamont, Senior Advisor, Ned for CT

Young Women Are More Liberal Than Young Men

Change Research, led by a team of Gen Z and Millennial pollsters, conducted a poll of 1,033 voters between the ages of 18 to 34, from August 25-September 1, 2023. The modeled margin of error for this survey is +/- 3.4%. This analysis also pulls from a representative...

Poll: Young Voters Facing Tough Economic Reality

Change Research, led by a project team of Gen Z and Millennial pollsters, conducted a poll of 1,033 voters between the ages of 18 to 34, from August 25-September 1, 2023. Our survey found that young voters, regardless of educational attainment, are experiencing...

Pride as Protest

June is LGBTQ Pride month, intended to be both a celebration of the community and a continued protest for equality and acceptance. But this year feels different, with hundreds of pieces of anti-trans legislation, corporate controversies and violence against the...

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The record speaks for itself

Change Research gives you data and insights with our unique methodology.

Learn more about our accuracy

The only pollster showing Mike Franken leading the Iowa Democratic senatorial primary

The most accurate polling of the San Francisco District Attorney recall

In 2020, we conducted 27 polls for U.S. Senate races. Our average error in these polls was 5.7, while the average error of over 500 Senate polls aggregated by FiveThirtyEight was 6.1.

Uniquely accurate in down-ballot races

Why Change Research?

Voters have changed. It’s time polling strategy did too.

Intelligent geolocating
to keep insights relevant

Find voters where they are – on their devices

A fraction of the cost of typical polling solutions

Digestible and clarifying
action oriented reports

Spend less time sifting data, more time winning

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Candidate Feature

Lauren Underwood, U.S. Rep in IL-14

Lauren Underwood was a registered nurse and career public servant at the Department of Health and Human Services until she pulled off an upset against a 4-term Congressman. Change Research polling helped her campaign:

Identify issues that mattered most to undecided voters and the counties with the greatest number of undecided voters
Quickly concentrate efforts in the final weeks of the campaign