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Change Research/Crooked Media Pollercoaster: Arizona Poll on Democracy Reforms
Crooked Media/Change Research Poll of 1,113 Registered Voters in Arizona: March 17-20, 2021 KEY INSIGHTS Overall, the For The People Act is popular - although support drops when voters become aware it’s a Democratic bill. The bill starts out with 57% of Arizonans...
Change Research’s 2020 Accuracy Report
In 2020 poll results were imperfect. Yet again, in some of the most important states and races polls were way off. As can be expected, some pollsters did better than others, some races had more accurate polls than others, and some regions seemed easier to predict. ...
Change Research/Crooked Media Pollercoaster: Biden’s First 100 Days
Crooked Media/Change Research National Poll of Registered Voters: January 22-23, 2021KEY INSIGHTS Voters want COVID-19 to literally be the number 1, 2, and 3 priorities for the Biden administration. Voters’ clear top priorities are controlling the virus, distributing...
The record speaks for itself
More than just numbers, Change Research gives you insight using patent-pending polling methodology.



The only pollster showing Andrew Gillum leading in the Florida Democratic gubernatorial primary
The only pollster showing Lori Lightfoot ahead in the Chicago mayoral primary
More accurate than the New York Times in 2018 common polls
The only pollster showing Andrew Gillum leading in the Florida Democratic gubernatorial primary
The only pollster showing Lori Lightfoot ahead in the Chicago mayoral primary
More accurate than the New York Times in 2018 common polls
Why Change Research?
Voters have changed. It’s time polling strategy did too.

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Candidate Feature
Lauren Underwood, U.S. Rep in IL-14
Lauren Underwood was a registered nurse and career public servant at the Department of Health and Human Services until she pulled off an upset against a 4-term Congressman. Change Research polling helped her campaign:
- Identify issues that mattered most to undecided voters and the counties with the greatest number of undecided voters
- Quickly concentrate efforts in the final weeks of the campaign
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Change Research works with forward-thinking organizations nationwide.




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