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“Change Research has given the NDRC an opportunity to poll large of waves of concurrent polls in a wide variety of state legislative districts throughout the country, at an affordable rate.”

– Claire Low, Targeting and Analytics Director, NDRC

“Change Research stands out as a pollster with a willingness to innovate. We have gone back to them again and again.”

– swel.us, Eli Il-Yong Lee and Sandra Wechsler

“Having surveyed tens of thousands of Latinos in key states with growing Latino populations, down to specific counties, Change Research is our best partner to understand national trends and how they apply to this cohort of voters.”

– Maria Teresa Kumar, President and CEO of VotoLatino

“Change Research successfully predicted victory within 0.5 percentage points. Change allowed us the ability to actually show voters the videos and get their real-time feedback. In addition to the poll being increasingly time & cost efficient, the ability to test TV ads was critical.”

– Emily Lamont, Senior Advisor, Ned for CT

In Her Political Era: Taylor Swift’s Persuasion Effect

In Her Political Era: Taylor Swift’s Persuasion Effect

The Change Research Swifties believe that Taylor Swift’s endorsement of Biden this year is not an if, but a when. If the CR Swifties are right, what does that mean? What would an effective endorsement look like, and what impact does that stand to make? In the weeks...

Young Voters Media Consumption & Political Engagement

Young Voters Media Consumption & Political Engagement

Change Research, led by a team of Gen Z and Millennial pollsters, conducted a poll of 1,033 voters between the ages of 18 to 34, from August 25-September 1, 2023. The modeled margin of error for this survey is +/- 3.4%. The report highlights findings from the poll...

Young Voters on Joe Biden vs Donald Trump

Young Voters on Joe Biden vs Donald Trump

Change Research, led by a team of Gen Z and Millennial pollsters, conducted a poll of 1,033 voters between the ages of 18 to 34, from August 25-September 1, 2023. The modeled margin of error for this survey is +/- 3.4%. While Joe Biden may have lower favorability and...

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In 2020, we conducted 27 polls for U.S. Senate races. Our average error in these polls was 5.7, while the average error of over 500 Senate polls aggregated by FiveThirtyEight was 6.1.

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