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Telling the Right Story: Change Research, Accuracy, and Choosing A Pollster Who Can Help You Win
Our co-founder and CEO Mike Greenfield explains how Change Research sees the role of a pollster. “Wow, we’re ahead by four points?” the candidate said. “That’s great news. So what do we do now?” This was the first poll Change Research had ever run for a candidate for...
States of Play: Battleground & National Likely Voter Surveys on the Mail-in Election, COVID-19 and the Supreme Court
Change Research/ CNBC Poll: September 18-20, 2020 Key Takeaways Biden now leads by 9 points nationally (51% to 42%), and maintains his advantage across six battleground states. This survey entered the field on Friday evening as voters were informed of the death of...
Campaign Smarter: 3 Strategies For Winning Tight Races in 2020
How forward-thinking campaigns can outsmart their opponents in the final weeks of this cycle. Advice and strategies that you still have time to execute. We’re taking a moment to share our analysis on ways forward-thinking campaigns can outsmart their opponents in the...
The record speaks for itself
More than just numbers, Change Research gives you insight using patent-pending polling methodology.
The only pollster showing Andrew Gillum leading in the Florida Democratic gubernatorial primary
The only pollster showing Lori Lightfoot ahead in the Chicago mayoral primary
More accurate than the New York Times in 2018 common polls
The only pollster showing Andrew Gillum leading in the Florida Democratic gubernatorial primary
The only pollster showing Lori Lightfoot ahead in the Chicago mayoral primary
More accurate than the New York Times in 2018 common polls
Why Change Research?
Voters have changed. It’s time polling strategy did too.
Intelligent geolocating
to keep insights relevant
Find voters where they are – on their devices
A fraction of the cost of typical polling solutions
Digestible and clarifying
action oriented reports
Spend less time sifting data, more time winning
Candidate Feature
Lauren Underwood, U.S. Rep in IL-14
Lauren Underwood was a registered nurse and career public servant at the Department of Health and Human Services until she pulled off an upset against a 4-term Congressman. Change Research polling helped her campaign:
- Identify issues that mattered most to undecided voters and the counties with the greatest number of undecided voters
- Quickly concentrate efforts in the final weeks of the campaign
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Change Research works with forward-thinking organizations nationwide.
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© 2020 Change Research