SPARK: Candidate Viability Poll

Shape the narrative quickly and with minimal investment.

Accurate polling at a fraction of the price.

Spark is a new product offering of standardized polls that can be deployed quickly at the same level of quality you’ve come to expect from our team—at an even more affordable price.

Spark Candidate Viability Polls from Change Research allow candidates, campaigns, and the organizations that support them to understand the state of the race, fundraise, and shape the narrative quickly and with minimal investment.

Each Viability Poll asks the same set of questions combined with your election details such as candidate names and biographies, thus giving you answers specific to the election being polled.

Prices for Candidate Viability Polls start at as low as $6,000 for an even-year general election.

To learn more about pricing for your race, please request a quote. Bulk discounts available.

Spark Advantages


Our streamlined approach puts affordable data in your hands early in the race, ensuring you start off on a strategic footing.


We take our experience from thousands of elections to deliver a questionnaire that shows you what to do at this early stage of the race. 

Designed by experts.

We take the guesswork out of what to ask and how to ask it. The structure of each questionnaire is pre-set; you provide the answer categories and nuance that makes these polls actionable.


All of this is fueled by our proprietary Dynamic Online Sampling methodology, which allows for accurate results no matter where in the country we’re polling. Low cost doesn’t mean sacrificing scientific rigor—no robo-dialing here.

How Spark works


Provide key details.


Contract, draft, go!


Stay updated.


Results in 3-5 days.

What’s included in Spark: Candidate Viability Polling?

Survey Template

Each viability poll follows the following template:

  • 8 Standard demographic and party ID questions
  • 1 Vote motivation question
  • 1 Favorability battery about candidates, possible candidates, and other public figures and organizations
  • 1 Question about respondents’ top issues
  • 1 Horse race question with the race’s top candidates
  • 1 Biography for each of the top candidates
  • 1 Informed horse race question

The favorability battery, candidate names, and candidate biographies are specific to your race and geography. The top issues favorability matrix can also be customized if desired.


You will receive a set of crosstabs, a toplines memo, and a brief overview of key findings.

Additional services such as a strategy memo, pollster readout, or a public-facing memo are available for an additional cost.

PA State Senator Katie Muth

“I knew I was making progress, but some political insiders didn’t think I could win. Change Research’s fast and accurate polling showed me ahead and at 80 to 90% less than a traditional poll. When I won on Tuesday, I came in precisely where Change Research predicted.”

JD Scholten Campaign

“Scholten was running against Steve King, who was thought to have an 18-pt lead. Days before the election, Change released a poll showing King at 45% and Scholten at 44%. In the 3 days following the poll, Scholten raised $900,000 and came within 3-pts of King.

Irene Lin, Scholten’s campaign manager, said, ‘The poll definiely broke a dam. People thought, “Oh my God, Steve King can actually be beaten?”‘