Custom Polls
- Track sentiment before, during, and after a legislative push
- Test messages to find the language that moves people
- Get the strategy, not just a spreadsheet
Research that wins hearts and moves voters
We work with advocacy organizations, issue groups, and ballot measure campaigns to research public sentiment, test messages, and guide strategy as your campaign builds.
50States polled (+ DC and PR)
200+Advocacy partners
4,000+Polls conducted
Advocacy Research Benefits
Know what moves voters before you spend.
See which creative actually breaks through.
Creative testing reveals which TV, digital, mail, or radio ads are landing so you can invest in the right message.
Turn more data into smarter strategy.
Understand supporters, persuadables, and the broader public. Act with intention and precision.
Get to the why, not just the what.
Quantitative data tells you what your audiences think; open-ended research helps you understand why. Surface the language, emotions, and experiences behind the numbers so your messaging lands more effectively.
Have accurate, trustworthy data at your fingertips.
Our methodology quickly delivers credible results that are trusted by media and decision-makers, so you can drive coverage and strengthen your case with legislators.
Featured Stories
Trusted research, cycle after cycle
Advocacy organizations trust Change Research to deliver credible public opinion research they can build a reputation on. The American Heart Association and Carolina Forward show what that looks like in practice.
Medicaid expansion research
From voter voices to a statewide strategy.
How Change Research helped the American Heart Association build a data-driven case for Medicaid expansion in Mississippi.
66% support for Medicaid expansion
Carolina Forward
A trusted read on North Carolina, year after year.
How Change Research became Carolina Forward's primary polling partner and one of the most cited sources in North Carolina politics.
3+ years primary polling partnerTwo Ways to Work With Us
Use one, or combine them
Voices Qualitative
- Explore sensitive topics candidly in 1-on-1 conversations
- Understand the why behind your polling numbers
- Reach communities traditional research misses
How We Work with Advocacy Organizations
From first call to impact
1Discovery & Design
Walk us through your policy goals, your target audience, and the decisions you need to make. You leave the conversation with a research approach matched to your issue and your timeline.
2Field
Once you give us the green light, we field within hours. Whether it's an issue poll, a message test, or a multi-wave tracking program, the approach is built around your needs, not a standard template.
3Insights & Briefing
Results land in your Portal soon after your poll fields: toplines, crosstabs, and additional analysis. Your Change Research pollster will brief you on what the data means for your strategy.
4Action
Research doesn't end with the data. Our analysis tells you which messages are landing, which audiences are moving, and what to do next.
Services and Tools for Advocacy Organizations
Everything you need to win on the issues
Deep dive into public opinion
Custom Polls
Full-service research designed around specific issues, audiences, and advocacy goals.
Learn MoreTest before you launchCreative Testing
Ads are tested before launch across TV, digital, mail, and radio to identify what resonates with the target audience.
Learn More1-on-1 Voter ConversationsVoices Qualitative
Thoughtful SMS and video dialogues help uncover what's behind the numbers.
Learn MoreWe provide research beyond politics through Embold Research .
At every step, the Change Research team is reliable, rigorous, helpful, and easy to work with. Our polling has revealed public opinion trends that have shaped statewide policy.
Blair Reeves
Founder and Chairman, Carolina Forward
Let's get started
Talk to our team.
Tell us about your goals, your audience, and your timeline. We'll recommend the right research approach.