Reed Award
Best Use of Technology in Research: Data Portal
Go deep. Uncover breakthrough insights. Win.
Change Research is the award-winning research partner for campaigns, political coalitions, caucuses, and advocacy organizations — known for accuracy, innovation, and insights that drive winning strategy.
300M+
4,000+
50
<24 hours
Who We Work With
Every engagement is shaped around your needs.
Campaigns
Know where you stand, what's moving voters, and where to focus your resources.
Learn morePACs
Uncover opportunities before your opponents do.
Learn moreCaucuses
Get the data you need to target the right seats.
Learn moreAdvocacy Organizations
Know what moves people on your issues and turn research into strategy at every stage.
Learn moreFor research beyond politics, visit Embold Research.
Proven results
Success stories from teams driving change
Ohio House Democratic CaucusOhio House Democratic Caucus
Gained seats against the headwinds.
How Change Research helped the Ohio House Democratic Caucus pick up seats in a year when the odds were stacked against Democrats.
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Medicaid expansion researchMedicaid expansion research
From voter voices to a statewide strategy.
How Change Research helped the American Heart Association build a data-driven case for Medicaid expansion in Mississippi.
Read story
Carolina ForwardCarolina Forward
A trusted read on North Carolina, year after year.
How Change Research became Carolina Forward's primary polling partner and one of the most cited sources in North Carolina politics.
Read storyTrusted by
+Hundreds more campaigns, PACs, caucuses, and advocacy organizations
A Comprehensive Research Platform
Seven services, one partner
Dive deep into public opinion
Custom Polls
Winning insights from expert analysts
Learn moreWhen you need answers fastSpark Polls
Rapid, accurate results for immediate decisions
Learn moreTest, then investCreative Testing
Validate ads, messages, and creative assets before scaling
Learn moreUnderstand the whyVoices Qualitative
Qualitative insights that add depth and nuance
Learn moreReach the right people
Magnify AI Targeting
Precision targeting built on our dataset of 300M+ survey responses to help you win
Learn moreThe data points you need, without a full pollOmnibus Polls
Add questions to our monthly Compass Polls for quick pulse checks and fast insights
Learn moreYour research command centerData Portal
Manage all your data and projects in one place
Learn moreWe trust Change Research when we need to move quickly and when accurate results are critical. We need accurate data in-hand to make high-stakes investment decisions. In 2024, we were one of the chambers in the country to pick up Democratic seats, and Change helped us have the information that we needed that helped make that happen.
Claire Krafka
Executive Director, Ohio House Democratic Caucus
Awards & Honors
Change Research has won multiple awards for innovation
Netroots Nation
Best New Tool: Synthesizer
Reed Award
Most Innovative Product: Magnify AI Targeting
Reed Award
Best New Research Technique: Voices Qualitative Research
Pollie Award
Best Use of Data Analytics & Machine Learning: Non-Fundraising Category
Analyst Institute
Expy Award: In-the-field ad testing
Work with Change Research
Find out what Change can do for you
Whether you're planning a first poll or need ongoing research support, we'll help you build a winning strategy backed by powerful insights.
The ToplineRegular polling memos from our lead analystsInsights on public sentiment, electoral trends, and the findings that move people.