Reed Award
Best Use of Technology in Research: Data Portal
We go deep so you can win
Change Research was founded to bring high-quality, accurate polling to political campaigns and causes. By pairing data science, innovation, and the latest technologies with deep political expertise, we deliver research that helps teams move faster, know more, and make decisions with confidence.
Recognition
Award-winning research
Netroots Nation
Best New Tool: Synthesizer
Reed Award
Most Innovative Product: Magnify AI Targeting
Reed Award
Best New Research Technique: Voices Qualitative Research
Pollie Award
Best Use of Data Analytics & Machine Learning: Non-Fundraising Category
Analyst Institute
Expy Award: In-the-field ad testing
Our Story
Founded by a data scientist and a seasoned political strategist
Change Research was founded in the wake of the 2016 election, when the limitations of traditional polling had never been more apparent. Cofounders Mike Greenfield, an entrepreneur and analytics leader who began his career as the first data scientist at PayPal and LinkedIn, and Pat Reilly, an experienced political strategist, saw an opportunity to build something better: a faster, more accurate approach to political research that could serve forward-looking campaigns, caucuses, political committees, and advocacy organizations.
Launched in 2017 and powered by innovative approaches like Dynamic Online Sampling, Change Research was the only pollster to show Lori Lightfoot winning in Chicago, Kendra Horn winning in Oklahoma, and the first to see JD Scholten close to a win in Iowa — earning an early reputation as the "hipsters of the polling world."
The company continues to push the boundaries of what political research can do — launching AI-powered tools like Magnify AI, earning multiple Reed Awards and a Netroots Nation recognition, and delivering on the original vision: deeper, faster, more accurate research.
Highlights
A history of breakthrough research
- 2017
Founded in San Francisco by Mike Greenfield and Pat Reilly to bring data science innovation to political public opinion polling
- 2018
Delivered hundreds of polls in our first election year, and called the Gillum, Horn, and Lightfoot upsets, races that legacy pollsters missed, establishing Change Research as a new force in speed and accuracy
- 2020
Formed influential media partnerships with CNBC and launched The Pollercoaster with Crooked Media; built reputation for accuracy in battleground states
- 2022
Supported nearly 300 campaigns across the country, ran 30+ polls in Pennsylvania to help flip the state house, and deployed high-volume research to help House Majority PAC target critical house races
- 2023
Launched Magnify AI Targeting, Spark Polls, and Voices Qualitative Research, bringing additional depth and scale to our research offerings
- 2024
Supported campaigns across the country, including the Ohio House Democrats in gaining seats. Launched Synthesizer AI, a first-to-market AI tool to generate research insights
- 2025
Launched the Data Portal, integrating millions of data points and Synthesizer AI
In the Press
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Whether you’re planning a campaign, tracking public opinion, or testing creative, we’re here to help.