Custom Polling

Change Research offers a variety of custom polls, ranging from 12 to 45+ questions long. Every poll has a unique set of online respondents, and our methodology has proven to be highly accurate and a fraction of the cost of phone polling. Custom polls help clients understand public sentiment and they also help clients choose the most effective and compelling messages and creative executions.

For each custom poll, experienced Change Research pollsters develop a deep understanding of a client’s goals and desired uses for the survey results, then design a tailored research instrument and deliverables. Universes of people to survey, targeting strategies to reach them, weighting variables, and questionnaires are all highly customized for every project.