Latest Research
Our mission is to improve democracy by making public opinion insights more accessible. We often release public poll results so insights are available to anyone with an interest in regions, issues, causes or candidates. Below are highlights of our most recent learnings and analyses.
Communicating about the “Bad Vibes” Economy
Why we did this research Change Research polled 1,534 registered voters nationwide from February 6-8, 2024 to gauge public opinion on the state of the economy today. We sought to disentangle bad trends from bad vibes and to assess voters’ economic priorities and...
In Her Political Era: Taylor Swift’s Persuasion Effect
The Change Research Swifties believe that Taylor Swift’s endorsement of Biden this year is not an if, but a when. If the CR Swifties are right, what does that mean? What would an effective endorsement look like, and what impact does that stand to make? In the weeks...
Young Voters Media Consumption & Political Engagement
Change Research, led by a team of Gen Z and Millennial pollsters, conducted a poll of 1,033 voters between the ages of 18 to 34, from August 25-September 1, 2023. The modeled margin of error for this survey is +/- 3.4%. The report highlights findings from the poll...
Young Voters on Joe Biden vs Donald Trump
Change Research, led by a team of Gen Z and Millennial pollsters, conducted a poll of 1,033 voters between the ages of 18 to 34, from August 25-September 1, 2023. The modeled margin of error for this survey is +/- 3.4%. While Joe Biden may have lower favorability and...
Young Women Are More Liberal Than Young Men
Change Research, led by a team of Gen Z and Millennial pollsters, conducted a poll of 1,033 voters between the ages of 18 to 34, from August 25-September 1, 2023. The modeled margin of error for this survey is +/- 3.4%. This analysis also pulls from a representative...
Poll: Young Voters Facing Tough Economic Reality
Change Research, led by a project team of Gen Z and Millennial pollsters, conducted a poll of 1,033 voters between the ages of 18 to 34, from August 25-September 1, 2023. Our survey found that young voters, regardless of educational attainment, are experiencing...
Public Polling Crosstabs Directory
Below you can find crosstabs from the polling that we have released publicly. We aim to keep this directory of our work up to date as we publish new polls. Poll on a variety of topics, fielded October 3-9, 2024 Poll on a variety of topics, fielded August 20-27, 2024...
Pride as Protest
June is LGBTQ Pride month, intended to be both a celebration of the community and a continued protest for equality and acceptance. But this year feels different, with hundreds of pieces of anti-trans legislation, corporate controversies and violence against the...
Corporate Communications and Pride Month
June is LGBTQ Pride Month, which celebrates and commemorates the LGBTQ community. In recent years, many major retailers and corporations have celebrated Pride Month in their marketing and communications, however, recent high-profile corporate controversies related to...
On Being American in 2023
How does it feel being an American today? We posed this open-ended question to nearly 3,000 survey respondents March through May 2023, including 422 U.S. service members, past and present. A qualitative analysis of survey respondents’ answers offers insight into the...