Latest Research
Our mission is to improve democracy by making public opinion insights more accessible. We often release public poll results so insights are available to anyone with an interest in regions, issues, causes or candidates. Below are highlights of our most recent learnings and analyses.
5 Ways Campaigns Can Use Data to Win in 2018
2018 is not a time for business as usual. Harry Enten at FiveThirtyEight opines the Democrats’ wave could turn into a flood. Sabato’s Crystal Ball reports on the growing sense among political observers... READ MORE
Election Day 2017: Change Research Called All Four NJ & VA Statewide Races Within 3 Points
In the week prior to the election, there were 17 public polls on the Virginia gubernatorial election. Change Research was one of only three polling firms to forecast the election within three points.READ MORE
Overcoming the Hurdles Facing a Silicon Valley Polling Startup
When you’re from Silicon Valley and you’re pitching business, you need to convince leaders of campaigns and causes that you understand politics. When you’re selling something for $5,000 and they’re used to paying $40,000....READ MORE.