Latest Research
Our mission is to improve democracy by making public opinion insights more accessible. We often release public poll results so insights are available to anyone with an interest in regions, issues, causes or candidates. Below are highlights of our most recent learnings and analyses.
Biden, Sanders, Warren, Harris Hold Narrow Leads Over Trump in General Election Matchups
CHANGE RESEARCH NATIONAL POLL: MAY 18-21, 2019 Biden, Sanders, Warren, Harris Hold Narrow Leads Over Trump in General Election Matchups Joe Biden leads the Democratic nomination race by nine points over Bernie Sanders and Elizabeth Warren in Change Research’s latest...
Change Research Accuracy
A Retrospective on the 2018 General Election In 2018, hundreds of candidates and organizations chose to work with Change Research because Change is fast, affordable, and accurate. We had a very successful 2018, conducting over 500 polls, working with winning...
The Trump Bump for Democrats: Measuring Turnout
Some say Conor Lamb won in Pennsylvania’s 18th Congressional district by moving right. Donald Trump says he is “like Trump” and “he sounds like a Republican to me.” The implication: Lamb was more like Trump, so Trump voters voted for him. The data say...
5 Ways Campaigns Can Use Data to Win in 2018
2018 is not a time for business as usual. Harry Enten at FiveThirtyEight opines the Democrats’ wave could turn into a flood. Sabato’s Crystal Ball reports on the growing sense among political observers... READ MORE
Election Day 2017: Change Research Called All Four NJ & VA Statewide Races Within 3 Points
In the week prior to the election, there were 17 public polls on the Virginia gubernatorial election. Change Research was one of only three polling firms to forecast the election within three points.READ MORE
Overcoming the Hurdles Facing a Silicon Valley Polling Startup
When you’re from Silicon Valley and you’re pitching business, you need to convince leaders of campaigns and causes that you understand politics. When you’re selling something for $5,000 and they’re used to paying $40,000....READ MORE.