Less waste.
More winning.
We field fast, accurate, affordable polls online and via text message. In 2020, we were the most accurate pollster in the Battleground. We recruit new participants for every poll. And we are constantly innovating.
Award-Winning Products
Voices
Best New Research Technique
2024 Reed Awards
Magnify AI Targeting
Most Innovative
Product
2024 Reed Awards
In Her Political Era: Taylor Swift’s Persuasion Effect
The Change Research Swifties believe that Taylor Swift’s endorsement of Biden this year is not an if, but a when. If the CR Swifties are right, what does that mean? What would an effective endorsement look like, and what impact does that stand to make? In the weeks...
Young Voters Media Consumption & Political Engagement
Change Research, led by a team of Gen Z and Millennial pollsters, conducted a poll of 1,033 voters between the ages of 18 to 34, from August 25-September 1, 2023. The modeled margin of error for this survey is +/- 3.4%. The report highlights findings from the poll...
Young Voters on Joe Biden vs Donald Trump
Change Research, led by a team of Gen Z and Millennial pollsters, conducted a poll of 1,033 voters between the ages of 18 to 34, from August 25-September 1, 2023. The modeled margin of error for this survey is +/- 3.4%. While Joe Biden may have lower favorability and...
The record speaks for itself
Change Research gives you data and insights with our unique methodology.
The only pollster showing Mike Franken leading the Iowa Democratic senatorial primary
The most accurate polling of the San Francisco District Attorney recall
In 2020, we conducted 27 polls for U.S. Senate races. Our average error in these polls was 5.7, while the average error of over 500 Senate polls aggregated by FiveThirtyEight was 6.1.
Uniquely accurate in down-ballot races
Why Change Research?
Voters have changed. It’s time polling strategy did too.
Intelligent geolocating
to keep insights relevant
Find voters where they are – on their devices
A fraction of the cost of typical polling solutions
Digestible and clarifying
action oriented reports
Spend less time sifting data, more time winning
Candidate Feature
Lauren Underwood, U.S. Rep in IL-14
Lauren Underwood was a registered nurse and career public servant at the Department of Health and Human Services until she pulled off an upset against a 4-term Congressman. Change Research polling helped her campaign:
- Identify issues that mattered most to undecided voters and the counties with the greatest number of undecided voters
- Quickly concentrate efforts in the final weeks of the campaign
You’re in good company
Change Research works with forward-thinking organizations nationwide.
Ready to win?
Build a winning strategy backed by powerful polling insights.