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Significant Declines in Donald Trump’s Popularity Among His Own Voters
Donald Trump has seen a steady and precipitous decline in his popularity among his own voters since the spring of 2021, according to more than 44,000 interviews conducted by Change Research. In May of 2021, 63% of those who voted for Trump in 2020 rated him 10 out of...
Change Research Announces CEO Transition
Contact: Ann O'Hanlon - [email protected], 703-795-1239 San Francisco – February 2 – Change Research announced today that Nicole Bare will become President of the company and later this year will succeed co-founder Mike Greenfield as CEO. Greenfield, who has...
CNBC – Change Research National Poll | Biden Year 1 Economic Report Card
On behalf of CNBC, Change Research surveyed 1,895 registered voters nationally from December 17-20 to understand how voters would grade the economy and the Biden Administration's handling of issues impacting the economy a year into his first term. This should be a...
The record speaks for itself
More than just numbers, Change Research gives you insight using patent-pending polling methodology.



The only pollster showing Andrew Gillum leading in the Florida Democratic gubernatorial primary
The only pollster showing Lori Lightfoot ahead in the Chicago mayoral primary
More accurate than the New York Times in 2018 common polls
The only pollster showing Andrew Gillum leading in the Florida Democratic gubernatorial primary
The only pollster showing Lori Lightfoot ahead in the Chicago mayoral primary
More accurate than the New York Times in 2018 common polls
Why Change Research?
Voters have changed. It’s time polling strategy did too.

Intelligent geolocating
to keep insights relevant

Find voters where they are – on their devices

A fraction of the cost of typical polling solutions

Digestible and clarifying
action oriented reports

Spend less time sifting data, more time winning

Candidate Feature
Lauren Underwood, U.S. Rep in IL-14
Lauren Underwood was a registered nurse and career public servant at the Department of Health and Human Services until she pulled off an upset against a 4-term Congressman. Change Research polling helped her campaign:
- Identify issues that mattered most to undecided voters and the counties with the greatest number of undecided voters
- Quickly concentrate efforts in the final weeks of the campaign
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Change Research works with forward-thinking organizations nationwide.




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