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2024 GOP Presidential Primary Poll
Donald Trump has opened up significant leads in recent polls of the GOP presidential primary. But our new polling shows that Trumpās lead is less firm than the margins suggest. In a new nationwide survey of 1,208 registered voters, Change Research asked the sampleās...
National Poll on SCOTUS Ethics
A new nationwide survey of 1,208 registered voters, fielded from April 28th through May 2nd, shows that a convincing majority of Americans believe that Justice Clarence Thomas should resign as a result of accepting lavish gifts from billionaire Harlan Crow, with 56%...
Experience with Narcissistic Traits & Opinions of Trump, DeSantis
Change Research found that a women’s experience with narcissism predicts an unfavorable opinion of Donald Trump.
The record speaks for itself
Change Research gives you data and insights with our unique methodology.

The only pollster showing Mike Franken leading the Iowa Democratic senatorial primary

The most accurate polling of the San Francisco District Attorney recall

In 2020, we conducted 27 polls for U.S. Senate races. Our average error in these polls was 5.7, while the average error of over 500 Senate polls aggregated by FiveThirtyEight was 6.1.

Uniquely accurate in down-ballot races
Why Change Research?
Voters have changed. It’s time polling strategy did too.

Intelligent geolocating
to keep insights relevant

Find voters where they are – on their devices

A fraction of the cost of typical polling solutions

Digestible and clarifying
action oriented reports

Spend less time sifting data, more time winning

Candidate Feature
Lauren Underwood, U.S. Rep in IL-14
Lauren Underwood was a registered nurse and career public servant at the Department of Health and Human Services until she pulled off an upset against a 4-term Congressman. Change Research polling helped her campaign:
- Identify issues that mattered most to undecided voters and the counties with the greatest number of undecided voters
- Quickly concentrate efforts in the final weeks of the campaign
You’re in good company
Change Research works with forward-thinking organizations nationwide.
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