Latest Research
Our mission is to improve democracy by making public opinion insights more accessible. We often release public poll results so insights are available to anyone with an interest in regions, issues, causes or candidates. Below are highlights of our most recent learnings and analyses.
Following Tuesday’s presidential debate, Joe Biden is handily winning the battle for undecided voters
Change Research Poll: September 29-October 2, 2020 Key TakeawaysA new survey of 2185 voters in six crucial swing states indicates that Joe Biden is handily winning the battle for undecided voters. Tuesday’s presidential debate has been the key driver of these recent...
Youth Voters Poll: September 2020
Youth Voters Poll Results September 2020 Change Research Poll: September 11-16, 2020 Poll Crosstabs Poll Memo Poll ToplinesA poll from Change Research of 860 registered likely 2020 voters 18-40 in Arizona, Florida, Georgia, Michigan, Minnesota, North Carolina, New...
Telling the Right Story: Change Research, Accuracy, and Choosing A Pollster Who Can Help You Win
Our co-founder and CEO Mike Greenfield explains how Change Research sees the role of a pollster. “Wow, we’re ahead by four points?” the candidate said. “That’s great news. So what do we do now?” This was the first poll Change Research had ever run for a candidate for...
States of Play: Battleground & National Likely Voter Surveys on the Mail-in Election, COVID-19 and the Supreme Court
Change Research/ CNBC Poll: September 18-20, 2020 Key Takeaways Biden now leads by 9 points nationally (51% to 42%), and maintains his advantage across six battleground states. This survey entered the field on Friday evening as voters were informed of the death of...
Campaign Smarter: 3 Strategies For Winning Tight Races in 2020
How forward-thinking campaigns can outsmart their opponents in the final weeks of this cycle. Advice and strategies that you still have time to execute. We’re taking a moment to share our analysis on ways forward-thinking campaigns can outsmart their opponents in the...
PollerCoaster 2020: New & Infrequent Voters
Crooked Media/Change Research Poll of New & Infrequent Voters in Arizona, Florida, Michigan, North Carolina, Pennsylvania, and Wisconsin: September 9-13, 2020Key Insights Despite the spotty voting records of the voters we surveyed, they’re highly engaged: 84% say...
States of Play: Battleground & National Likely Voter Surveys on the Conventions & Protests
Change Research/ CNBC Poll: September 4-6, 2020 Key Takeaways Biden leads by 6 points nationally (49 Biden to 43 Trump) and in every battleground state (+4 in Arizona, +3 in Florida, +6 in Michigan, +2 in North Carolina, +4 in Pennsylvania, +6 in Wisconsin) Of those...
States of Play: Battleground & National Likely Voter Surveys on the DNC, COVID-19, schools, and the economy
Change Research/ CNBC Poll: August 21-23, 2020 Key Takeaways Biden leads 51% to 43% nationally and 49% to 46% in the battleground, including a lead in all 6 states (Arizona, Florida, Michigan, North Carolina, Pennsylvania, Wisconsin. In the battleground, serious...
States of Play: Battleground & National Likely Voter Surveys on COVID-19, the economy, and schools
Change Research/ CNBC Poll: August 7-9, 2020 Key Takeaways Biden leads 50% to 44% in the national poll and by 4 points across the 6 state battleground, including leads in every battleground state except North Carolina. Just 46% approve of Trump’s job performance in...
States of Play: Battleground & National Likely Voter Surveys on COVID-19, Vaccines, and Economic Relief
Change Research/ CNBC Poll: July 26-26, 2020 The ballot tightens but large majorities still disapprove of Trump’s COVID response Biden leads by 9 points in the national ballot and by 3 points in the battleground (48% to 45%). While the battleground ballot has...