Latest Research
Our mission is to improve democracy by making public opinion insights more accessible. We often release public poll results so insights are available to anyone with an interest in regions, issues, causes or candidates. Below are highlights of our most recent learnings and analyses.
Corporate Communications and Pride Month
June is LGBTQ Pride Month, which celebrates and commemorates the LGBTQ community. In recent years, many major retailers and corporations have celebrated Pride Month in their marketing and communications, however, recent high-profile corporate controversies related to...
On Being American in 2023
How does it feel being an American today? We posed this open-ended question to nearly 3,000 survey respondents March through May 2023, including 422 U.S. service members, past and present. A qualitative analysis of survey respondents’ answers offers insight into the...
National Omnibus Poll
Change Research fielded a national omnibus poll of 1208 voters, including 404 likely 2024 presidential Republican primary voters, from April 28th-May 2nd, 2023. The results are highlighted below.2024 Presidential Primary Donald Trump has opened up significant leads...
Education White Paper
American public education has faced several unique challenges in recent years, from dealing with the COVID-19 pandemic to politically motivated debates about the way history is taught and the role of parents in the classroom. To understand how this debate is playing...
2024 GOP Presidential Primary Poll
Donald Trump has opened up significant leads in recent polls of the GOP presidential primary. But our new polling shows that Trump’s lead is less firm than the margins suggest. In a new nationwide survey of 1,208 registered voters, Change Research asked the sample’s...
National Poll on SCOTUS Ethics
A new nationwide survey of 1,208 registered voters, fielded from April 28th through May 2nd, shows that a convincing majority of Americans believe that Justice Clarence Thomas should resign as a result of accepting lavish gifts from billionaire Harlan Crow, with 56%...
Experience with Narcissistic Traits & Opinions of Trump, DeSantis
As part of a recent survey in Nevada, Ohio, and Pennsylvania, Change Research and Future Majority asked 3,261 voters about their experience with people who exhibit traits and behaviors broadly associated with narcissism. We wanted to test if a relationship existed...
Black Voices Poll: Poll of 1,000 Black Voters Nationwide
Change Research conducted a poll of 1,066 Black voters nationwide, fielded from February 18 - 24, 2023. Key findings are highlighted below. Favorability of Political Leaders In the upcoming 2024 election, Black voters remain a significant voting bloc for the...
Change Research 2022 Accuracy Report
Introduction In 2022, Change Research celebrated our fifth birthday and went on to help hundreds of campaigns and organizations score big wins for their campaigns and issues in November. Our team conducted over 550 polls, surveying over one million people in support...
Overall Findings From Messaging Research on Reimagining Public Safety
Change Research and HIT Strategies conducted a four-stage research project from September, 2021 through March, 2022 to gauge public opinion on policy proposals to reimagine public safety. The following memo outlines the researcher’s findings and recommendations for...