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Campaign Smarter: 3 Strategies For Winning Tight Races in 2020

Campaign Smarter: 3 Strategies For Winning Tight Races in 2020

How forward-thinking campaigns can outsmart their opponents in the final weeks of this cycle.  Advice and strategies that you still have time to execute. We’re taking a moment to share our analysis on ways forward-thinking campaigns can outsmart their opponents in the...

PollerCoaster 2020: New & Infrequent Voters

PollerCoaster 2020: New & Infrequent Voters

Crooked Media/Change Research Poll of New & Infrequent Voters in Arizona, Florida, Michigan, North Carolina, Pennsylvania, and Wisconsin: September 9-13, 2020Key Insights Despite the spotty voting records of the voters we surveyed, they’re highly engaged: 84% say...

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The only pollster showing Andrew Gillum leading in the Florida Democratic gubernatorial primary

The only pollster showing Lori Lightfoot ahead in the Chicago mayoral primary

More accurate than the New York Times in 2018 common polls

The only pollster showing Andrew Gillum leading in the Florida Democratic gubernatorial primary

The only pollster showing Lori Lightfoot ahead in the Chicago mayoral primary

More accurate than the New York Times in 2018 common polls

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Candidate Feature

Lauren Underwood, U.S. Rep in IL-14

Lauren Underwood was a registered nurse and career public servant at the Department of Health and Human Services until she pulled off an upset against a 4-term Congressman. Change Research polling helped her campaign:

  • Identify issues that mattered most to undecided voters and the counties with the greatest number of undecided voters
  • Quickly concentrate efforts in the final weeks of the campaign

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