Voices

At Change Research, innovation is at our core. We are constantly pushing the envelope in pursuit of fast, accurate, and affordable opinion research. We are building on this legacy by developing a new suite of qualitative services – Voices – that rely on a combination of pollster expertise, data science, and AI to better serve our clients. Voices is a combination of two products that work in tandem to get you the deepest qualitative insights:

1. Chat reaches participants where they are – on their phone and on the move. Texting allows for casual, nimble conversations that are mutually beneficial: participants have their voices heard while we receive a deep and unfiltered account of American public opinion.
2. IDI brings the traditional in-depth-interview into the future. It’s the perfect solution when you need to have a thorough conversation or to see how a participant reacts in real time, all while avoiding the pitfalls of a focus group.

We rely on our proprietary Dynamic Online Sampling for fast and effective recruitment. We retain respondents’ data and can re-engage and iterate as needed. Deliverables include a strategic report, transcripts, quotes, and videos for the IDIs so you can hear from respondents in their own terms.

Focus Groups

2-hour focus group

3+ weeks

$10,000+

Focus Groups

2-hour focus group

3+ weeks

$10,000+