Latest Research
Our mission is to improve democracy by making public opinion insights more accessible. We often release public poll results so insights are available to anyone with an interest in regions, issues, causes or candidates. Below are highlights of our most recent learnings and analyses.
Trump’s Taxes: October 22nd-25th, 2020
Change Research poll: October 22nd-25th, 2020; likely voters in the battleground states of Arizona, Colorado, Florida, Georgia, Iowa, Kansas, Maine, Michigan, Minnesota, Missouri, Montana, Nevada, New Hampshire, North Carolina, Ohio, Oregon, Pennsylvania, South...
PollerCoaster 2020: Election News
Crooked Media/Change Research Poll of National Likely Voters: October 23-24, 2020Key Insights Biden leads 51-43. 57% say they’ve already voted. 5% of those who haven’t voted -- 2% of the entire electorate -- are undecided. Voters are incredibly tuned in to news about...
States of Play: Battleground & National Likely Voter Surveys on SCOTUS Hearings, Trump, and COVID-19
Change Research/ CNBC Poll: October 16-18, 2020 Key TakeawaysBiden +10 nationally and +4 in the competitive battleground among likely votersBiden leads by 10 points nationally (52% to 42%), unchanged over the past two weeks. Biden also leads by 4 points across the six...
Where Young People Stand in 2020
Change Research Poll: October 3-7, 2020 Key TakeawaysA poll from Change Research of 935 registered likely 2020 voters 18-40 in Arizona, Florida, Georgia, Michigan, Minnesota, North Carolina, New Hampshire, Pennsylvania, Texas, and Wisconsin from October 3-7, 2020...
States of Play: Battleground & National Likely Voter Surveys on Trump’s COVID-19 Diagnosis, Trump’s Taxes, and Trump’s Attacks on Biden
Change Research/ CNBC Poll: October 2-4, 2020 Key Takeaways This survey entered the field on Friday evening immediately after President Trump was admitted to Walter Reed Hospital with COVID-19. Biden leads by 10 points nationally (52% to 42%) and by 5 points across...
Following Tuesday’s presidential debate, Joe Biden is handily winning the battle for undecided voters
Change Research Poll: September 29-October 2, 2020 Key TakeawaysA new survey of 2185 voters in six crucial swing states indicates that Joe Biden is handily winning the battle for undecided voters. Tuesday’s presidential debate has been the key driver of these recent...
Telling the Right Story: Change Research, Accuracy, and Choosing A Pollster Who Can Help You Win
Our co-founder and CEO Mike Greenfield explains how Change Research sees the role of a pollster. “Wow, we’re ahead by four points?” the candidate said. “That’s great news. So what do we do now?” This was the first poll Change Research had ever run for a candidate for...
States of Play: Battleground & National Likely Voter Surveys on the Mail-in Election, COVID-19 and the Supreme Court
Change Research/ CNBC Poll: September 18-20, 2020 Key Takeaways Biden now leads by 9 points nationally (51% to 42%), and maintains his advantage across six battleground states. This survey entered the field on Friday evening as voters were informed of the death of...
Campaign Smarter: 3 Strategies For Winning Tight Races in 2020
How forward-thinking campaigns can outsmart their opponents in the final weeks of this cycle. Advice and strategies that you still have time to execute. We’re taking a moment to share our analysis on ways forward-thinking campaigns can outsmart their opponents in the...
PollerCoaster 2020: New & Infrequent Voters
Crooked Media/Change Research Poll of New & Infrequent Voters in Arizona, Florida, Michigan, North Carolina, Pennsylvania, and Wisconsin: September 9-13, 2020Key Insights Despite the spotty voting records of the voters we surveyed, they’re highly engaged: 84% say...