Latest Research
Our mission is to improve democracy by making public opinion insights more accessible. We often release public poll results so insights are available to anyone with an interest in regions, issues, causes or candidates. Below are highlights of our most recent learnings and analyses.
Netroots Nation: Get access to our latest research
Change Research is the next generation of political polling, opinion research, and voter targeting. Our mission is to improve democracy by making public opinion insights more accessible. Below are highlights of our most recent learnings and analyses on three...
New Polling: Harris Landscape Memo
Joe Biden is not going to be the 2024 nominee. What now? Kamala Harris may be the clear favorite for many Democrats, but is it enough to beat Trump? How would a Harris candidacy impact voter enthusiasm and downballot performance? On what issues can Democrats play...
Impact Pricing: 24 Discounted Polls in ’24
Friends of Change Research: Many organizations have had a slow start to their fundraising this cycle, missing the opportunity to do polling early on in the race. But now is the time for campaigns and organizations to be gaining the crucial insights that will shape...
Netroots Nation: Get Beta access to our new product
Progressive organizations and Democratic campaigns are going to spend a couple hundred million dollars on research this cycle. Most of the insights from all of that spending will only ever be seen by a few people in the first place, and will basically get thrown away...
‘F— You, Pay Me’: American Women on Fear, Freedom, and Feminism
A recent poll from Change Research, released two years after the Supreme Court's Dobbs decision leaked to the press, shows that women feel less valued than men and feel that their rights are slipping away. But the differences in how men and women see women in the...
Oklahoma Voters Disapprove of Ryan Walters, Demand Action Toward Impeachment
To: Interested Parties From: Betsy App, Change Research Date: March 20, 2024 Re: Oklahoma Voters Disapprove of Ryan Walters, Demand Action Toward Impeachment Change Research, a national research firm that has conducted more than 3,000 polls of over 3 million people...
Black History Month: Black Voters in their Own Words
As we commemorate Black History Month, it's imperative to address not just the storied past but also the lived realities and the hopes and frustrations of Black Americans today. With President Joe Biden seeing some erosion in his support among Black voters, Change...
Communicating about the “Bad Vibes” Economy
Why we did this research Change Research polled 1,534 registered voters nationwide from February 6-8, 2024 to gauge public opinion on the state of the economy today. We sought to disentangle bad trends from bad vibes and to assess voters’ economic priorities and...
In Her Political Era: Taylor Swift’s Persuasion Effect
The Change Research Swifties believe that Taylor Swift’s endorsement of Biden this year is not an if, but a when. If the CR Swifties are right, what does that mean? What would an effective endorsement look like, and what impact does that stand to make? In the weeks...
Young Voters Media Consumption & Political Engagement
Change Research, led by a team of Gen Z and Millennial pollsters, conducted a poll of 1,033 voters between the ages of 18 to 34, from August 25-September 1, 2023. The modeled margin of error for this survey is +/- 3.4%. The report highlights findings from the poll...