Privacy and the Gig Economy: Californians Weigh In

Privacy and the Gig Economy: Californians Weigh In


Change Research California Poll: September 12-15, 2019

Key Takeaways: 

  • When asked about tech companies potentially selling information collected about them, the majority of Californians (56%) “want to know what’s being done with their personal information that is collected and have control over what’s done with it.”

  • A plurality of Californians (44%) want to know what Uber and Lyft workers think before making a decision about gig companies designating their drivers as employees or creating a new classification of workers.

  • Lyft has higher favorability (24% positive, 20% negative, 54% neutral) than Uber (21% positive, 29% negative, 48% neutral) among Californians. Facebook (28% positive, 43% negative, 29% neutral) has a lower level of net favorability than Lyft, Uber, or Google.

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Change Research surveyed 5,335 likely general election voters in California, including 3,325 likely Democratic primary voters, after the third Democratic primary debates. The survey covered questions related to the Democratic horse race, top issues, and more. This page contains a preview of the survey’s findings – inquire about purchasing the full poll

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Personal Privacy

When presented with a question about companies potentially selling information about their users, the overwhelming majority of Californians (90%) say they want some limits on how their personal data is used by technology companies. Only 5% of all Californians say they do not care about their information remaining private. California voters of all ages and backgrounds say they want limitations to the ways tech companies collect and sell data.

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Sample and Methodology

[TOPLINES] Change Research _ California Sample and Methodology _ California 9_12

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Gig Companies

Californians are split on how best to deal with the issue of employment classification for gig workers. The plurality of respondents want to know what workers think before weighing in, suggesting a large number of people are undecided on this issue. Another 9% of respondents answered that they are not sure what is best. 24% of respondents support the new classifications of workers proposed by industry leaders including Uber and Lyft, while 23% say they will oppose any classifications major companies propose.

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Among major technology companies based in California, Californians are most favorable toward Google: Google has a net positive rating of +8  (39% positive, 30% negative, 31% neutral). Lyft has a higher favorability rating than Uber: Lyft has a net positive rating of +4 (24% positive, 20% negative, 54% neutral) while Uber has a net negative rating of -8 (21% favorable, 29% negative, 48% neutral). Facebook is the least favorable company of the four, with a net negative rating of -16.

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Change Research surveyed 5,335 likely general election voters in California, including 3,325 likely Democratic primary voters. The margin of error as traditionally calculated is  ± 1.3% for the full sample and ±1.7% for Democratic primary voters. Change Research reaches voters via targeted online ads that point people to an online survey instrument. Our Bias Correct Engine dynamically delivers large samples that accurately reflect the demographics of a population. Post-stratification was done on age, gender, ethnicity, region, 2016 primary and presidential vote, and self-reported social media use.