Policy Positions Top Reason Voters Donate to Candidates

Policy Positions Top Reason Voters Donate to Candidates

Change Research Grassroots Donation Survey : June 19-21, 2019 

Key Takeaways: 

  • 44% of Democratic primary voters have donated to at least one Democratic candidate for president. 

  • Democratic primary voters are most compelled to donate to a candidate when the candidate is only relying on small donations (62%) or releases a policy vision the voter agrees with (62%).

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Change Research surveyed 1,071 Democratic primary voters nationwide on their motivations to donate to political candidates. The poll produced thousands of data points powering actionable insights for campaigns and organizations seeking grassroots donations. This page contains a preview of the survey’s findings – inquire about purchasing the full poll. 

Agreement with a Candidate’s Policy Positions is Most Common Reason to Donate

The most common reasons Democratic primary voters donate to a Democratic presidential campaign are because they agree with the candidate’s policy positions (43%), they believe the candidate can defeat Trump in a general election (30%), and they want them to qualify for debates (12%). 

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Majority of Democratic Primary Voters Have Donated to One or More Democratic Candidates

66% of Democratic voters nationwide have donated to at least one Democratic candidate for president. Voters ages 18-34 have donated to the most candidates, with 74% having donated to at least one candidate; 15% have donated to more than one candidate.

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Limited Poll Info

[TOPLINES] Change Research __ Post-Debat

[TOPLINES] Change Research __ Grassroots

Sample and Methodology _ Post-Debate 6_2

Sample and Methodology _ Grassroots Dono

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Candidate’s Reliance on Small Donations Increases Likelihood of Donation

Among several scenarios that might compel a voter to donate to a campaign, voters indicated that they are most likely to contribute when a candidate is only relying on small donations (62%), or when a candidate releases a policy vision that the voter agrees with (62%). 48% are more likely to donate when a candidate has a good interview on a show the voter watches regularly. 

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Change Research surveyed 1,071 Democratic primary voters nationwide from June 19-21, 2019. The survey was conducted online, using Change Research’s Bias Correct Engine. Change Research reaches voters via targeted online ads that point people to an online survey instrument. The Bias Correct Engine dynamically delivers large samples that accurately reflect the demographics of a population. Post-stratification was done on age, gender, ethnicity, and 2016 presidential vote. The margin of error for the full sample, as traditionally calculated, is ± 3.0%.