While votes are still being counted in a few races, one thing is clear: good data wins elections.
This week, campaigns powered by Change Research turned insight into impact across the country. From Scranton to Dearborn, Edison to Hudson County, our polling helped leaders connect with voters and close strong.
From Local Races to Lasting Impact
The 2025 election provided a good reminder that good data still matters.
At Change Research, we powered wins across the country for forward-thinking candidates and causes.
🏙️ Where good data helped candidates win:
- Paige Cognetti, re-elected Mayor of Scranton, PA
- Jimmy Davis, elected Hudson County Sheriff, NJ
- Abdullah Hammoud, re-elected Mayor of Dearborn, MI
- Sam Joshi, re-elected Mayor of Edison, NJ
- Marisa Sweeney, elected NJ Assembly District 25 (first Democrat since the 1970s)
- Tim Keller advances to December runoff for Albuquerque Mayor
đź“š Voters investing in their future:
Our research also helped Santa Fe Public Schools pass Mill Levy and bond measures, securing funding for classrooms, teachers, and infrastructure.
These campaigns and ballot initiatives shared one thing in common: they met voters where they were—with messages shaped by real, reliable data.
How They Did It
Behind every win was a new way of doing research.
We’ve spent the past year not only helping candidates understand their electorates, but also reimagining how public opinion data gets collected, shared, and used.
🔹 Speed + Scale: Our Spark Polls made it easier than ever for campaigns to test messages, measure sentiment, and get actionable results, often within days instead of weeks.
🔹 Partnership + Precision: From first draft to final memo, our pollsters worked alongside campaigns through every stage, building strategy, testing messages, and adapting in real time as the race evolved.
🔹 Depth + Insight: Using Magnify AI, we layered predictive modeling and large-scale data analysis to identify the patterns behind persuasion, turning raw numbers into real strategy.
🔹 Access + Transparency: Through our Change Research Data Portal, clients could view their data in real time, track trends, and pull insights directly without waiting for attachments or spreadsheets.
We didn’t just poll voters. We gave our clients a living view of the political landscape.
Looking Ahead to 2026
We’re entering 2026 with momentum and a clear vision.
Change Research is helping campaigns, advocacy groups, and organizations stay connected to voters all year long. From baseline surveys and message testing to tracking polls, ad testing, and targeting models, we deliver the full suite of research that turns data into strategy and strategy into wins.
Our Data Portal gives clients more than just access to their own polling results. It is a hub for insights where subscribers get early access to our internal national and issue polling, trend data, and voter analysis. This helps campaigns stay ahead of shifting sentiment and emerging narratives.
If your team is already thinking about 2026, let’s build the research plan that sets you up for success.
To Our Clients and Partners
Thank you for trusting us with your campaigns, your questions, and your voters.
It is a privilege to do this work alongside you, understanding what people care about and helping you turn that into action.
Here’s to the next round of elections, and the next round of victories.
— The Change Research Team