Less waste.

More winning.

We field fast, accurate, affordable polls online and via text message. In 2020, we were the accurate pollster in the Battleground. We recruit new participants for every poll. And we are constantly innovating.

Pioneering the “Freedom Frame” with Future Majority

Developed with Future Majority, Change Research’s strategic messaging work is being used in the most important election of our lives.

“Change Research has given the NDRC an opportunity to poll large of waves of concurrent polls in a wide variety of state legislative districts throughout the country, at an affordable rate.”

– Claire Low, Targeting and Analytics Director, NDRC

“Change Research stands out as a pollster with a willingness to innovate. We have gone back to them again and again.”

– swel.us, Eli Il-Yong Lee and Sandra Wechsler

“Having surveyed tens of thousands of Latinos in key states with growing Latino populations, down to specific counties, Change Research is our best partner to understand national trends and how they apply to this cohort of voters.”

– Maria Teresa Kumar, President and CEO of VotoLatino

“Change Research successfully predicted victory within 0.5 percentage points. Change allowed us the ability to actually show voters the videos and get their real-time feedback. In addition to the poll being increasingly time & cost efficient, the ability to test TV ads was critical.”

– Emily Lamont, Senior Advisor, Ned for CT

Award-Winning Products

Voices

Best New Research Technique

2024 Reed Awards

 

Magnify AI Targeting

Most Innovative
Product

2024 Reed Awards

Corporate Communications and Pride Month

Corporate Communications and Pride Month

June is LGBTQ Pride Month, which celebrates and commemorates the LGBTQ community. In recent years, many major retailers and corporations have celebrated Pride Month in their marketing and communications, however, recent high-profile corporate controversies related to...

On Being American in 2023

On Being American in 2023

How does it feel being an American today? We posed this open-ended question to nearly 3,000 survey respondents March through May 2023, including 422 U.S. service members, past and present. A qualitative analysis of survey respondents’ answers offers insight into the...

National Omnibus Poll

Change Research fielded a national omnibus poll of 1208 voters, including 404 likely 2024 presidential Republican primary voters, from April 28th-May 2nd, 2023. The results are highlighted below.2024 Presidential Primary  Donald Trump has opened up significant leads...

The record speaks for itself

Change Research gives you data and insights with our unique methodology.

The only pollster showing Mike Franken leading the Iowa Democratic senatorial primary

The most accurate polling of the San Francisco District Attorney recall

In 2020, we conducted 27 polls for U.S. Senate races. Our average error in these polls was 5.7, while the average error of over 500 Senate polls aggregated by FiveThirtyEight was 6.1.

Uniquely accurate in down-ballot races

Why Change Research?

Voters have changed. It’s time polling strategy did too.

Intelligent geolocating
to keep insights relevant

Find voters where they are – on their devices

A fraction of the cost of typical polling solutions

Digestible and clarifying
action oriented reports

Spend less time sifting data, more time winning

Candidate Feature

Lauren Underwood, U.S. Rep in IL-14

Lauren Underwood was a registered nurse and career public servant at the Department of Health and Human Services until she pulled off an upset against a 4-term Congressman. Change Research polling helped her campaign:

  • Identify issues that mattered most to undecided voters and the counties with the greatest number of undecided voters
  • Quickly concentrate efforts in the final weeks of the campaign

Read More Success Stories

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