Online Focus Groups
Conduct Focus Groups Online with Change Research
Change Research Has Brought Innovation, Accessibility, and Affordability to Focus Groups, All Conducted over Zoom
What are focus groups and why conduct them?
They can be essential in uncovering issues and for developing messages, characterizations of the interested parties, and slogans to be tested in our quantitative research. Focus groups are also an important way to listen deeply to small subgroups that are of particular important and/or underrepresented or excluded from most surveys.
Why conduct focus groups online?
What makes Change Research’s focus group process unique?
Change Research will also provide focus group moderation, and we are committed to ensuring our focus groups are moderated by trained moderators that match the race/ethnicity of the participants.
On the evening of the focus groups, representatives from your organizations will be given an observers’ link to the groups and will be able to watch the groups as they take place. If you are unable to join in real-time, a link to download the recording of each group will be available after each session.
When focus groups are complete, Change Research analysts will prepare and deliver:
- A report detailing the recruit and the responses to written exercises and polls for each participant.
- A digital video recording of each focus group for future viewing.
- A detailed report about, and analysis of, the groups’ notable and actionable findings.
- Optionally, for an additional fee, Change Research can prepare a video of the most illuminating and powerful moments from the focus groups, interspersed with key findings and takeaways.