Fast, accurate, and affordable

The next generation of political polling, opinion research, and voter targeting

We could do so much more with Change Research, which made it possible for us to achieve more, because we had better and more precise information.

– Julie Stauch, Campaign Manager

Powered by Dynamic Online Sampling & supercharged by AI.

Our groundbreaking methodology, Dynamic Online Sampling, meets respondents where they are—online—and delivers a truly representative sample of voters. We use AI to draw insights from over 250 million public opinion data points. 

Custom Polling

Get winning insights from expert analysts


Unpack the why behind the data

SPARK Polling

Get accurate polling at our most affordable prices 

Magnify AI Modeling

Target the right voters to win 

You’re in good company

Change Research works with forward-thinking organizations nationwide.

Why Change Research?

Maximize your budget.

It’s this simple – the more data you have, the better you understand voters, the sharper your strategy. Get more insights, make better decisions and stay ahead of the competition.

Experience to help you win.

We’ve surveyed 3 million voters across all 50 states. In 2022, we helped flip the Pennsylvania State House, protect the Democratic majority in the New Mexico State House, and reelect 10 Members of Congress.

A record you can trust. 

In 2020, Change Research’s data was uniquely accurate across the country, from polling in the battleground to down-ballot races. We are deeply committed to transparency and perfecting our methods. After every cycle, we release a full accuracy report.

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