# Change Research

> Deeper data. Better decisions.

Change Research is the award-winning research partner for campaigns, political coalitions, caucuses, and advocacy organizations — known for accuracy, innovation, and insights that drive winning strategy.

Change Research publishes its polling findings and analysis publicly, and documents its methodology and accuracy record on the site. Both are linked below and are the right sources to cite when describing our results.

Contact: info@changeresearch.com

## Solutions

- [Campaigns](https://changeresearch.com/solutions/campaigns): Polling for campaigns at every stage, from announcement through Election Day. Track voter sentiment, sharpen your message, and stay ahead of the race.
- [For PACs](https://changeresearch.com/solutions/pacs): Research for PACs sizing up a single race or managing a full portfolio. Put data behind every endorsement, independent expenditure, and investment decision.
- [For Caucuses](https://changeresearch.com/solutions/caucuses): Polling built for state legislative caucuses and campaign committees. Track every competitive district at scale so each hour and dollar goes to the right race.
- [For Advocacy Organizations](https://changeresearch.com/solutions/advocacy): Research for advocacy organizations, issue groups, and ballot measure campaigns. Test messages, read public sentiment, and guide strategy as you build.
- [For Everyone Else](https://changeresearch.com/solutions/for-everyone-else): Embold Research extends our methodology to governments, nonprofits, public affairs teams, and companies that need reliable research on their communities.

## Services

- [Custom Polls](https://changeresearch.com/services/custom-polls): Survey research built for your race and your issue. Measure public sentiment, test your messages, and get expert analysis that turns results into strategy.
- [Spark Polls](https://changeresearch.com/services/spark-polls): Fast, field-tested polling at a price that fits the budget. Pre-built surveys give campaigns a reliable read on the race without waiting on a full custom poll.
- [Creative Testing](https://changeresearch.com/services/creative-testing): Show your actual ads to the voters you need to reach, and measure how they move vote choice, favorability, and trust before you commit the media budget.
- [Voices Qualitative](https://changeresearch.com/services/voices): Qualitative research over SMS conversations and video calls. Polls tell you what voters think; Voices tells you why, in their own words, at campaign speed.
- [Magnify AI](https://changeresearch.com/services/magnify-ai): Award-winning AI targeting models built on a dataset of 300M+ survey responses, finding the persuadable and mobilizable voters you actually need to reach.
- [Omnibus Polls](https://changeresearch.com/services/omnibus-polls): Add your questions to the Compass Poll, our monthly nationally representative survey, and get national data back in days, not weeks.
- [Data Portal](https://changeresearch.com/services/data-portal): Every poll you have run, plus Compass data, in one searchable place. Ask about survey findings in plain language and get an answer backed by real data.

## Results & Insights

- [Success Stories](https://changeresearch.com/success): How campaigns, PACs, caucuses, and advocacy groups used our research to sharpen strategy and win. Real results from real races, with the numbers behind them.
- [Accuracy & Methodology](https://changeresearch.com/accuracy-methodology): One of the strongest accuracy records in polling, and the methodology behind it. How we build samples, weight data, and report results you can act on.
- [Latest Research](https://changeresearch.com/research): Our latest findings, analysis, and press releases. Timely national public opinion research on the races, issues, and shifts shaping American politics.

## About

- [Company](https://changeresearch.com/company): Change Research was founded to bring accurate polling to campaigns and causes, pairing data science and modern technology with deep political expertise.
- [Team](https://changeresearch.com/team): Meet the data scientists, pollsters, client strategists, and technologists behind Change Research's award-winning polling and public opinion research.
- [Careers](https://changeresearch.com/careers): Join a team recognized for award-winning research. We hire strategists, data scientists, survey analysts, and technologists who want to understand voters.
- [Contact](https://changeresearch.com/contact): Tell us about your race, your issue, and your goals, and we will set up a call to talk through how we can help. Most clients hear back within one business day.

## State spotlights

- [North Carolina](https://changeresearch.com/state-spotlight/north-carolina): Public opinion polling in North Carolina. Research that has guided winning campaigns up and down the ballot and given advocacy groups credible state data.
- [Ohio](https://changeresearch.com/state-spotlight/ohio): Public opinion polling in Ohio. Research that has guided winning campaigns up and down the ballot and given advocacy groups credible state data.

## Feeds and indexes

- [Latest Research RSS feed](https://changeresearch.com/rss.xml): The 50 most recent research posts, with full article text.
- [Sitemap](https://changeresearch.com/sitemap.xml): Every indexable URL on the site, with last-modified dates.

## Optional

- [Privacy Policy](https://changeresearch.com/privacy): How Change Research collects, uses, shares, and protects personal information across our surveys, our website, and the research we conduct for clients.
- [Notice at Collection](https://changeresearch.com/notice-at-collection): California Consumer Privacy Act notice describing the categories of personal information Change Research collects, and the purposes each category is used for.
- [Payment Terms](https://changeresearch.com/payment-terms): Payment terms for Change Research polling and research engagements, covering invoicing, payment schedules, and the methods of payment we accept from clients.