Latest Updates
Our mission is to improve democracy by making public opinion insights more accessible. We often release public poll results so insights are available to anyone with an interest in regions, issues, causes, or candidates. Below are highlights of our most recent learnings and analyses.
For additional information about Change Research polling, contact [email protected].
If you are a member of the media, email [email protected].
Young Voters Media Consumption & Political Engagement
Change Research, led by a team of Gen Z and Millennial pollsters, conducted a poll of 1,033 voters between the ages of 18 to 34, from August 25-September 1, 2023. The modeled margin of error for this survey is +/- 3.4%. The report highlights findings from the poll...
Young Voters on Joe Biden vs Donald Trump
Change Research, led by a team of Gen Z and Millennial pollsters, conducted a poll of 1,033 voters between the ages of 18 to 34, from August 25-September 1, 2023. The modeled margin of error for this survey is +/- 3.4%. While Joe Biden may have lower favorability and...
Young Women Are More Liberal Than Young Men
Change Research, led by a team of Gen Z and Millennial pollsters, conducted a poll of 1,033 voters between the ages of 18 to 34, from August 25-September 1, 2023. The modeled margin of error for this survey is +/- 3.4%. This analysis also pulls from a representative...
Poll: Young Voters Facing Tough Economic Reality
Change Research, led by a project team of Gen Z and Millennial pollsters, conducted a poll of 1,033 voters between the ages of 18 to 34, from August 25-September 1, 2023. Our survey found that young voters, regardless of educational attainment, are experiencing...
Pride as Protest
June is LGBTQ Pride month, intended to be both a celebration of the community and a continued protest for equality and acceptance. But this year feels different, with hundreds of pieces of anti-trans legislation, corporate controversies and violence against the...
Corporate Communications and Pride Month
June is LGBTQ Pride Month, which celebrates and commemorates the LGBTQ community. In recent years, many major retailers and corporations have celebrated Pride Month in their marketing and communications, however, recent high-profile corporate controversies related to...
On Being American in 2023
How does it feel being an American today? We posed this open-ended question to nearly 3,000 survey respondents March through May 2023, including 422 U.S. service members, past and present. A qualitative analysis of survey respondents’ answers offers insight into the...
National Omnibus Poll
Change Research fielded a national omnibus poll of 1208 voters, including 404 likely 2024 presidential Republican primary voters, from April 28th-May 2nd, 2023. The results are highlighted below.2024 Presidential Primary Donald Trump has opened up significant leads...
Education White Paper
American public education has faced several unique challenges in recent years, from dealing with the COVID-19 pandemic to politically motivated debates about the way history is taught and the role of parents in the classroom. To understand how this debate is playing...
2024 GOP Presidential Primary Poll
Donald Trump has opened up significant leads in recent polls of the GOP presidential primary. But our new polling shows that Trump’s lead is less firm than the margins suggest. In a new nationwide survey of 1,208 registered voters, Change Research asked the sample’s...
National Poll on SCOTUS Ethics
A new nationwide survey of 1,208 registered voters, fielded from April 28th through May 2nd, shows that a convincing majority of Americans believe that Justice Clarence Thomas should resign as a result of accepting lavish gifts from billionaire Harlan Crow, with 56%...
Experience with Narcissistic Traits & Opinions of Trump, DeSantis
Change Research found that a women’s experience with narcissism predicts an unfavorable opinion of Donald Trump.
Black Voices Poll: Poll of 1,000 Black Voters Nationwide
Change Research conducted a poll of 1,066 Black voters nationwide, fielded from February 18 - 24, 2023. Key findings are highlighted below. Favorability of Political Leaders In the upcoming 2024 election, Black voters remain a significant voting bloc for the...
Change Research 2022 Accuracy Report
Introduction In 2022, Change Research celebrated our fifth birthday and went on to help hundreds of campaigns and organizations score big wins for their campaigns and issues in November. Our team conducted over 550 polls, surveying over one million people in support...
Overall Findings From Messaging Research on Reimagining Public Safety
Change Research and HIT Strategies conducted a four-stage research project from September, 2021 through March, 2022 to gauge public opinion on policy proposals to reimagine public safety. The following memo outlines the researcher’s findings and recommendations for...
Teen Vogue & Change Research Midterm Vibe Check
On behalf of Teen Vogue, Change Research surveyed 1,173 registered voters under the age of 35 to understand how this ascendant voting bloc is thinking about the upcoming election and the issues facing the country. This survey is the second in a series of national...
Ilhan for Congress: Primary Results
Change Research, a national research firm that has conducted more than 2,000 polls of over 3 million people since 2017, surveyed likely Democratic-Farmer-Labor (DFL) primary election voters in Minnesota’s 5th congressional district, May 27-June 3, 2022. A total of 754...
Midterm Vibe Check: Teen Vogue & Change Research Poll of Gen Z & Millennial Voters
For voters under the age of 35, the vibes in the country are undoubtedly off. This is according to the first Teen Vogue Midterm Vibe Check survey of 1,194 registered voters under 35, conducted by Change Research from May 6-10, 2022. The historic performance of voters...
Analysis: Virginia & New Jersey Election Results
So much political commentary tries to make simple things look complicated to explain past events and predict the future. After an election, we come up with explanations of why events happened - Critical Race Theory! Respect Parents! - backed up with little to no data...
Significant Declines in Donald Trump’s Popularity Among His Own Voters
Donald Trump has seen a steady and precipitous decline in his popularity among his own voters since the spring of 2021, according to more than 44,000 interviews conducted by Change Research. In May of 2021, 63% of those who voted for Trump in 2020 rated him 10 out of...