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Our mission is to improve democracy by making public opinion insights more accessible. We often release public poll results so insights are available to anyone with an interest in regions, issues, causes, or candidates. Below are highlights of our most recent learnings and analyses.

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Black History Month: Black Voters in their Own Words

Black History Month: Black Voters in their Own Words

As we commemorate Black History Month, it's imperative to address not just the storied past but also the lived realities and the hopes and frustrations of Black Americans today. With President Joe Biden seeing some erosion in his support among Black voters, Change...

Practitioner Memo: The “Bad Vibes” Economy

Practitioner Memo: The “Bad Vibes” Economy

Why we did this research Change Research polled 1,534 registered voters nationwide from February 6-8, 2024 to gauge public opinion on the state of the economy today. We sought to disentangle bad trends from bad vibes and to assess voters’ economic priorities and...

In Her Political Era: Taylor Swift’s Persuasion Effect

In Her Political Era: Taylor Swift’s Persuasion Effect

The Change Research Swifties believe that Taylor Swift’s endorsement of Biden this year is not an if, but a when. If the CR Swifties are right, what does that mean? What would an effective endorsement look like, and what impact does that stand to make? In the weeks...

Young Voters Media Consumption & Political Engagement

Young Voters Media Consumption & Political Engagement

Change Research, led by a team of Gen Z and Millennial pollsters, conducted a poll of 1,033 voters between the ages of 18 to 34, from August 25-September 1, 2023. The modeled margin of error for this survey is +/- 3.4%. The report highlights findings from the poll...

Young Voters on Joe Biden vs Donald Trump

Young Voters on Joe Biden vs Donald Trump

Change Research, led by a team of Gen Z and Millennial pollsters, conducted a poll of 1,033 voters between the ages of 18 to 34, from August 25-September 1, 2023. The modeled margin of error for this survey is +/- 3.4%. While Joe Biden may have lower favorability and...

Young Women Are More Liberal Than Young Men

Young Women Are More Liberal Than Young Men

Change Research, led by a team of Gen Z and Millennial pollsters, conducted a poll of 1,033 voters between the ages of 18 to 34, from August 25-September 1, 2023. The modeled margin of error for this survey is +/- 3.4%. This analysis also pulls from a representative...

Poll: Young Voters Facing Tough Economic Reality

Poll: Young Voters Facing Tough Economic Reality

Change Research, led by a project team of Gen Z and Millennial pollsters, conducted a poll of 1,033 voters between the ages of 18 to 34, from August 25-September 1, 2023. Our survey found that young voters, regardless of educational attainment, are experiencing...

Pride as Protest

Pride as Protest

June is LGBTQ Pride month, intended to be both a celebration of the community and a continued protest for equality and acceptance. But this year feels different, with hundreds of pieces of anti-trans legislation, corporate controversies and violence against the...

Corporate Communications and Pride Month

Corporate Communications and Pride Month

June is LGBTQ Pride Month, which celebrates and commemorates the LGBTQ community. In recent years, many major retailers and corporations have celebrated Pride Month in their marketing and communications, however, recent high-profile corporate controversies related to...

On Being American in 2023

On Being American in 2023

How does it feel being an American today? We posed this open-ended question to nearly 3,000 survey respondents March through May 2023, including 422 U.S. service members, past and present. A qualitative analysis of survey respondents’ answers offers insight into the...

National Omnibus Poll

Change Research fielded a national omnibus poll of 1208 voters, including 404 likely 2024 presidential Republican primary voters, from April 28th-May 2nd, 2023. The results are highlighted below.2024 Presidential Primary  Donald Trump has opened up significant leads...

Education White Paper

Education White Paper

American public education has faced several unique challenges in recent years, from dealing with the COVID-19 pandemic to politically motivated debates about the way history is taught and the role of parents in the classroom. To understand how this debate is playing...

2024 GOP Presidential Primary Poll

2024 GOP Presidential Primary Poll

Donald Trump has opened up significant leads in recent polls of the GOP presidential primary. But our new polling shows that Trump’s lead is less firm than the margins suggest. In a new nationwide survey of 1,208 registered voters, Change Research asked the sample’s...

National Poll on SCOTUS Ethics

National Poll on SCOTUS Ethics

A new nationwide survey of 1,208 registered voters, fielded from April 28th through May 2nd, shows that a convincing majority of Americans believe that Justice Clarence Thomas should resign as a result of accepting lavish gifts from billionaire Harlan Crow, with 56%...

Black Voices Poll: Poll of 1,000 Black Voters Nationwide

Black Voices Poll: Poll of 1,000 Black Voters Nationwide

Change Research conducted a poll of 1,066 Black voters nationwide, fielded from February 18 - 24, 2023. Key findings are highlighted below. Favorability of Political Leaders In the upcoming 2024 election, Black voters remain a significant voting bloc for the...

Change Research 2022 Accuracy Report

Change Research 2022 Accuracy Report

Introduction In 2022, Change Research celebrated our fifth birthday and went on to help hundreds of campaigns and organizations score big wins for their campaigns and issues in November. Our team conducted over 550 polls, surveying over one million people in support...

Overall Findings From Messaging Research on Reimagining Public Safety

Overall Findings From Messaging Research on Reimagining Public Safety

Change Research and HIT Strategies conducted a four-stage research project from September, 2021 through March, 2022 to gauge public opinion on policy proposals to reimagine public safety. The following memo outlines the researcher’s findings and recommendations for...

Teen Vogue & Change Research Midterm Vibe Check

Teen Vogue & Change Research Midterm Vibe Check

On behalf of Teen Vogue, Change Research surveyed 1,173 registered voters under the age of 35 to understand how this ascendant voting bloc is thinking about the upcoming election and the issues facing the country. This survey is the second in a series of national...

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