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Black History Month: Black Voters in their Own Words

Black History Month: Black Voters in their Own Words

As we commemorate Black History Month, it's imperative to address not just the storied past but also the lived realities and the hopes and frustrations of Black Americans today. With President Joe Biden seeing some erosion in his support among Black voters, Change...

Practitioner Memo: The “Bad Vibes” Economy

Practitioner Memo: The “Bad Vibes” Economy

Why we did this research Change Research polled 1,534 registered voters nationwide from February 6-8, 2024 to gauge public opinion on the state of the economy today. We sought to disentangle bad trends from bad vibes and to assess voters’ economic priorities and...

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More than just numbers, Change Research gives you insight using patent-pending polling methodology.

The only pollster showing Andrew Gillum leading in the Florida Democratic gubernatorial primary

The only pollster showing Lori Lightfoot ahead in the Chicago mayoral primary

More accurate than the New York Times in 2018 common polls

The only pollster showing Andrew Gillum leading in the Florida Democratic gubernatorial primary

The only pollster showing Lori Lightfoot ahead in the Chicago mayoral primary

More accurate than the New York Times in 2018 common polls

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Voters have changed. It’s time polling strategy did too.

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Candidate Feature

Lauren Underwood, U.S. Rep in IL-14

Lauren Underwood was a registered nurse and career public servant at the Department of Health and Human Services until she pulled off an upset against a 4-term Congressman. Change Research polling helped her campaign:

  • Identify issues that mattered most to undecided voters and the counties with the greatest number of undecided voters
  • Quickly concentrate efforts in the final weeks of the campaign

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