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On Being American in 2023
How does it feel being an American today? We posed this open-ended question to nearly 3,000 survey respondents March through May 2023, including 422 U.S. service members, past and present. A qualitative analysis of survey respondents’ answers offers insight into the...
National Omnibus Poll
Change Research fielded a national omnibus poll of 1208 voters, including 404 likely 2024 presidential Republican primary voters, from April 28th-May 2nd, 2023. The results are highlighted below.2024 Presidential Primary Donald Trump has opened up significant leads...
Education White Paper
American public education has faced several unique challenges in recent years, from dealing with the COVID-19 pandemic to politically motivated debates about the way history is taught and the role of parents in the classroom. To understand how this debate is playing...
The record speaks for itself
More than just numbers, Change Research gives you insight using patent-pending polling methodology.
The only pollster showing Andrew Gillum leading in the Florida Democratic gubernatorial primary
The only pollster showing Lori Lightfoot ahead in the Chicago mayoral primary
More accurate than the New York Times in 2018 common polls
The only pollster showing Andrew Gillum leading in the Florida Democratic gubernatorial primary
The only pollster showing Lori Lightfoot ahead in the Chicago mayoral primary
More accurate than the New York Times in 2018 common polls
Why Change Research?
Voters have changed. It’s time polling strategy did too.
Intelligent geolocating
to keep insights relevant
Find voters where they are – on their devices
A fraction of the cost of typical polling solutions
Digestible and clarifying
action oriented reports
Spend less time sifting data, more time winning
Candidate Feature
Lauren Underwood, U.S. Rep in IL-14
Lauren Underwood was a registered nurse and career public servant at the Department of Health and Human Services until she pulled off an upset against a 4-term Congressman. Change Research polling helped her campaign:
- Identify issues that mattered most to undecided voters and the counties with the greatest number of undecided voters
- Quickly concentrate efforts in the final weeks of the campaign
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